Adam Simon
Educator, Writer, Designer, Event Coordinator, Marketing Consultant, Technology Integration Specialist, Rabbi
Jack of All Trades;
Master of Some.
All Things Adam Simon
Posts
Wordle is an amazing tool that I have used in the graphic design part of my life…I didn’t realize that it had great applications for education as well.
Wordle creates word clouds based on word usage frequency in a body of text. All you need to do is paste in the text and click “Go” to create a beautiful and data rich graphic which can be used in multiple settings. I created the below for the Chumash (Five Books of Moses) and plan to use them in teaching these text. The visual representation of the text by word frequency allows students to easily identify most frequently used words and concepts.
Using Mechon Mamre and Hebrew Books, you can create word clouds for just about any Jewish text and allow students to build their own vocabulary study guides…let me know of any projects you come up with in the comments!
I recently tried Second Life as part of a course I am taking on Educational Technology and, although I felt that the whole thing was very weird, immediately saw the benefits for education. I did, however, feel that the dangers and shortcomings outweighed them and therefore wrote Second Life as an educational tool.
Until today…
The biggest problem with Second Life is the fact the lack of privacy control and the lack of control for a teacher or parent. You are essentially handing students the keys to a world where they can go anywhere, meet anyone and do anything without leaving there bedroom. (I understand that this is essentially the same thing as the internet, but the nature of interaction and the fact that it runs through a separate client make it fundamentally different.) With this amazing opportunity for learning, also comes a tremendous dark side, and the current system doesn’t allow for much control and oversight.
OpenSim can potentially do for Virtual Worlds, what the Apache Server Software did for the internet; create an open network of worlds that anyone can host, operate and control. This type of environment allows for better focus and oversight in the educational application of this technology.
OpenSim, short for Open Simulator, is a platform built on the Second Life platform, which is open source. It runs on multiple Operating Systems and allows for import and export from Second Life and other Virtual Worlds. The goals being the creation of a “grid” of virtual world which avatars can pass between seamlessly much in the same way that we pass between websites today. This vision of the future is far more intriguing to me as an educator than the current model of Second Life and other exclusive Virtual Worlds. It allows for more control, age restricted access and private areas for work and simulation.
Imagine a virtual school built on OpenSim in which students and teachers from all over the world could collaborate to learn and virtualize educational concepts…
I don’t really use Wikis in my classroom. In fact, for a while, I couldn’t understand the hype about their application for education; and then it hit me, most of the educators I interact with (online) teach large groups of students spread out into multiple class groups. This type of set-up is an amazing opportunity for using a Wiki, it allows students from across the various class groups and even within the same large group of students to interact, communicate and collaborate…but in a school which has only 3 or 4 students per grade, like the one I teach in, a Wiki doesn’t really have much value. Or so I thought.
The standard application of the Wiki in education is that of a connector, allowing students to collaborate and experience the “Hive Mind” made up of their peers. It can be used to create study guides, show mastery of material, or just to bring large groups together on a specific topic. But there is another application in education that is rarely discussed, its value in terms of differentiated instruction, and this is the application that is valuable to small groups and large ones alike.
When you create a Wiki, you create a community and within any community there exist various responsibilities and jobs that must be accomplished for the community to thrive. In our case, we have contributors (those who write articles), editors (those who edit articles), formatters (those who make sure articles are properly formatted), fact checkers (those who verify articles for accuracy and add sources), administrators (those who supervise all aspects of the site and police activity), and I am sure you can come up with many more. Each of these roles carries with it certain strengths and foci, while at the same time they still interact directly with the content, making them perfect for an implementation of differentiated instruction.
A student who is a natural leader, can be made administrators, on who is very critical can be made editor (and the teacher can work with him to teach him how to be constructively critical), one who loves trivia can be a fact checker, and the student who has an eye for design can be formatter. Assigning student their roles based on their strengths allows each student to enjoy learning and feel a part of the team. Even putting personalities and strengths aside, this different roles also allow the teacher to vary the workload based on the student’s abilities without making that student seem like any less of a contributor, the editor may do far less work than a contributor, but will still interact with the material and learn from the experience, and not be made to feel any less a part of the team than his peers.
I will certainly be implementing a Wiki in my classroom this year to allow my students to shine, each in his own way, and I hope you will too!
Everybody knows that there are hundreds of words for snow in the Eskimo language for snow (which may not be entirely true) and that there are many words to describe the nuanced differences of pasta dishes in Italian (and as the joke goes, hundreds of nuanced words for an idiot in Yiddish), but in Hebrew one of the concepts which has many words attached to it, in order to grasp the various nuanced differences, is communication.
There are two distinct words I would like to discuss today: amira and haggada. Each of these words, technically, means to tell or say, but their deeper meaning is very significant to attaining a better understanding of communication and education.
The word amira from the root אמר carries the connotation of assimilating speech, or combining divergent parts into an assimilated whole. This understanding is drawn from the word’s phonetic cognates: עמר – to collect and חמר/המר – to heap. This is very important type of communication and it is a very high level of understanding. A person, while learning must see all things they learn as part of a ‘big picture’ and assimilate all new facts into this picture.
The word haggada from the root הגד, on the other hand, carries the connotation of separating an assimilated whole into its individual components. This understanding is drawn from the word’s phonetic cognates: גדד – to cut and גדה – to separate. This is also a very important type of communication and is crucial to a basic understanding of anything one learns. A person, while teaching, must always break each concept down to its core components for his/her students.
While teaching it is crucial to constantly be breaking concepts down into their core components and then showing students how these core concepts fit into the ‘big picture’.
This is the main difference between Prezi and PowerPoint and once we look at these two tools from this perspective it become clear that one is much better for use in education.
Prezi allows a teacher to work on one big canvas, zooming in and out to show relationships between ideas and how they all fit into the ‘big picture’, while PowerPoint is just a series of slides that show no context and no relationship. PowerPoint does not allow an educator to break concepts down into their individual components and show their relationship with the assimilated whole as Prezi does and this leaves much to be desired for an educator.
PowerPoint does have some cool animations though…
This post was cross-posted on YU 2.0.
Google Docs is a tremendously powerful tool for use in and out of the classroom.
The first layer of its awesomeness comes as a function of its creator’s software-philosophy, namely the fact that it – and all the files a user creates and edits – live entirely in the cloud; this makes it accessible from anywhere with internet access (and hopefully soon, with the re-introduction of offline mode, just anywhere – hint hint, Google) and means that work is never lost to crashes, hardware damage or even the occasional ravenous canine.
The next layer of awesome comes in the form of Google Docs’ real-time collaboration, which means that students and teachers – whether they are sitting next to each other or half-way around the world – can work on a document at the same time, see each other’s work and chat using the in-document chat module. This is also an amazing tool for teachers to monitor student work and catch mistakes as they happen rather than only after the project has been turned in, it reduces the number of necessary revisions and allows students to learn in the moment – when they can actually make use of the lesson – rather than hours or days later, when the lesson may no longer be relevant to them and therefore may not be internalized. This nifty feature also comes with an unexpected bonus, revision history, which allows users to see all the revisions made to a document by any of the users who are editing, this makes reverting back to an old version of the document a snap and allows teachers to see who has been logging the most hours on a given project and when those hours have been logged (“I know it looks like I just did it this morning, but I swear, I worked on it all weekend!”).
Finally, for the Judaic classroom, Google Docs has the best RTL and Hebrew support I have seen in a non-Israeli word processor. It always gets the orientation right from a copy-paste and nearly-always gets the nikud correct from copy-paste text. It is so good, that I often use it as a filter between Hebrew websites and other inputs (like Smart™ Boards or Powerpoint).
Using these and other awesome features of Google Docs, I have crafted three tools to be integrated into lessons for use in the classroom:
Beginner
By leveraging the collaboration and commenting features of Google Docs, I developed a lesson for teaching textual skills with a strong focus on root-word identification and sentence structure. I have implemented this lesson for teaching Chumash and Rashi skills to high-school freshman.
Goal: Get students to work together to translate texts and learn how to use root-words to aid their ability to do so.
Preparation:
- Identify the text you want to use and find it on mechon-mamre.org.
- Copy the block of text you want to use and insert it into a new documents. (Tip: hold down ctrl/cmd+shft+’v’ to insert text without any formatting)
- Divide the text up into logical sections based on the number of groups in your class. Insert page-breaks after each section, placing each section on its own page. Now title each section with the name of the group or students who will be working on each section.
- Make the document accessible to your students. You can either make the document open to anyone with a link (which means that some students may edit the document anonymously, but makes getting started easier) or share with students individually to their Google Account. See here: https://docs.google.com/support/bin/answer.py?answer=180199 for more on sharing.
In The Classroom:
Once you have all the students in the classroom and logged in to the document, explain to them the basic premise of the exercise and how root-words can aid in translating texts. Now show them the three things which they will be required to do:
- Locate the verbs in the text
- Identify the root-word of those verbs and translate them using the comment feature (highlight the word and hit ctrl/cmd+alt+’m').
- Translate the entirety of the text beneath the Hebrew.
These three things must be done in order and should be done as a team, the classroom should be loud and students should be arguing over what is and isn’t a verb, what the root-word is and what it means.
While the students are diligently working on their group’s section, you should be viewing the document as well. You should be keeping a careful eye on what they are doing and their comments, trying to catch incorrect work as it happens.
Being that student emails are used in this document, I will not post a link here. Please comment if you want access and I can share it with you.
Intermediate:
By using the same features as the above lesson, as well as hyper-links and nested comments, I was able to create a virtual chabura and hyper-text document for students to study together.
Goal: Create a document which would allow students to learn a text in context, to see the primary sources being quoted, and emulate a chabura learning environment virtually.
Preparation:
- Identify the text you want to study and enter it into the document. In this case we used Iggeret Ha’Ramban.
- Identify primary sources used in the text (eg. psukim, quotes from the talmud) and locate them online (good sources are http://mechon-mamre.org/ and http://hebrewbooks.org/shas.aspx).
- Link the quotes to their primary sources using hyper-links.
- Make the document accessible to your students (see above).
In The Classroom:
Once you have all the students in the classroom and logged in to the document, explain to them the basic premise of the exercise, and introduce the text. Show the students how to use the comments feature (see above) and instruct them to begin learning the text on their own, leaving comments where they feel appropriate, also encourage them to comment on each others comments and ask and answer questions in the comment section. This should lead to an organic conversation about the text.
As before, involve yourself in the conversation, but do not be as heavy-handed as the last lesson. This is a place for students to discuss and learn on their own to learn from each other, you can guide the conversation, but let them shine!
Being that student emails are used in this document, I will not post a link here. Please comment if you want access and I can share it with you.
Advanced:
The final lesson is actually fairly basic from a technological perspective, it doesn’t really use any of the advanced tools of Google Docs, outside of real-time collaboration, but it’s subject matter is more advanced than the previous two exercises. Based on Hirscian linguistic theory that words which share phonetic similarity (phonetic cognates) also share core meaning, I devised this lesson to visually show high-school seniors word structure based on phonetic linguistics.
Goal: To have students dissect a text collaboratively based on the phonetic breakdown of words and visually show them the connection between words.
Preparation:
- Identify the text you want to use, or list of Hebrew words. Enter it in to the document.
- Assign each student (or group of students) a category of Hebrew letter and color. The 5 categories are:
- Gutturals: ע – ה – א – ח
- Palatals: ג – י – כ – ק
- Dentals: ד – ת – ט – ל – נ
- Labials: ו – ב – פ – מ
- Sibilants: ר – ז – ש – ס – צ
In The Classroom:
Once you have all the students in the classroom and logged in to the document, explain to them the basic premise of the exercise, and introduce the concept of phonetic cognates. An amazing resource in this area is The Etymological Dictionary of Biblical Hebrew: Based on the Commentaries of Rabbi Samson Raphael Hirsch.
Now, have the students begin highlighting their letters in the respective colors. Soon they will begin seeing patterns emerge from the text, encourage them to discuss these theories. Close the lesson with a discussion of the patterns they identified and the significance of core meanings and phonetic cognates.
Being that student emails are used in this document, I will not post a link here. Please comment if you want access and I can share it with you.
I hope this post opened you up to the possibilities of Google Docs in your Judaic classroom, please keep me posted with your innovations in using this phenomenal tool in the comments below!
This post was cross-posted on YU 2.0.
The ISTE Conference is winding to a close and all of us are delirious from exhaustion, but I can honestly say this was some of the most valuable time I have spent in a while. Today I only attended one session, which was very educational and engaging, and spent the rest of my time interacting with fellow cohorts, vendors, presenters, and other conference goers. The time spent interacting was tremendous and I hope I can capture some of the magic in this post.
The Session – Show Me the Money: Learn the Tips and Tricks to Grant Funding
I got to this session early, expecting it be packed – being the only session offered on how to actually secure funding for EdTech, but there was plenty of room. Boy, did they miss out! This session, sponsored by MIMIO and presented by Magen McGahee, was, like the other MIMIO sponsored session I attended, was polished, well articulated and very informative. The content was relevant, helpful and resonated, not to mention that it was presented with confidence, expertise and poise. Magen not only presented participants with a number of resources for where to find grants for EdTech (she will be posting them online and I will add them to this post, so check back), she explained some of the complex details regarding government funding and also gave very practical grant-writing pointers and skills. Here are some of the highlights:
- There is difference between what we want and what we need. Don’t write a grant asking for what you want (like an interactive whiteboard) but for what you need (like improved student achievement).
- Always develop a plan first. Make sure the first step of your plan is identifying the need and make sure that everything goes back to that need.
- A good grant is Clear, Concise and Unique.
- Being unique is key, especially in the first 1-2 paragraph. 9/10 grants aren’t read all the way through because grant readers aren’t interested.
- How can you be unique? Don’t just talk about the short-term small picture impact, but rather show how this money will affect the community and the future of those involved.
- The first sentence should be your goal, stated clearly and eloquently. Make sure that the rest of the grant supports this first sentence.
- Always have only one person prepare the final copy, to avoid Frankenstein-style grants.
The most important message that was expressed in the session, however, was a the very end: don’t apply for grants that don’t fit! Grant writing takes time, maximize your time by find the right grants & writing them well.
I must say, MIMIO has certainly impressed me, the model they adopted to sell their products of showing educators how the products work in a real teaching environment, while teaching valuable information (and teaching it well!), as opposed to just displaying the technology while talking about the very same technology at an expo booth.
The Everything Else
I met and interacted with a lot of interesting people in the second half of my day, here are the highlights:
- Terry Shay of North Tama County Community School showed me a technique called “Transmedia Storytelling”, in which students tell different perspectives of a story using different mediums. So, for example, telling the story of a bank robbery, one group would make a video from the perspective of the security guard at the bank, a second group would make comic book from the perspective of the robbers, a third group would compose a song from the perspective of the teller, and a fourth group would create an audio story from the perspective of the police. Very cool!
- Intel has amazing FREE professional development tools for teachers, which are available at http://www.intel.com/teachers. The tools are really easy to use, intuitive and contain a tremendous amount of information. They also have an online community for teachers: http://engage.intel.com/.
- Cranium Core is a very cool social game-show which teaches literacy. I spoke to the creator about developing something similar for Jewish Education. Check it out here: http://www.craniumcore.com.
- Comic Life by Plasq is a seriously awesome comic book creator and I definitely want to use it in my classroom instead of the current option. It is cross platform (even iPad), supports exporting to PDF and even to Facebook, allows for drag-and-drop content adding and has a range of art tools. It looks like a great product, even if I don’t win a free copy and an iPad…
- Thinkmap, makers of the Visual Thesaurus, have a whole host of awesome data visualization tools that can link in with a number of databases and even databases you/your school subscribe to (like encyclopedias, etc.).
- Desmos is the maker of the amazingly cool online graphing calculator that I posted on Facebook recently. I met the Founder and CEO, who is a super-nice guy and invited me and my students to come check out his new office in San Fransisco this summer!
- The last booth I visited (and I only did so because on my way out of the expo hall they threw a free t-shirt at me) was Spoon. Boy am I glad they threw that free shirt at me! Spoon is one of the cooler things that I saw while at the conference, it is basically like Dropbox but for applications. You install all your applications and licenses on their server and then you can run them from any computer in the world, without having to install! This is valuable for large schools because it helps them avoid having to install software on 100s of machines and updating those machines as new versions come out. It is also valuable because you can purchase fewer licenses for expensive software and only load them up on the machines being used, so if you have a 1:1 program and want to have students using Photoshop, you only need to buy 20 licenses for those who are in the class at the time, rather than a license for every machine. Also it is awesome for personal user (like myself) who want to be able to cut the cord and live in the cloud…
At some point, while walking the expo hall, I stopped off at the Google booth again for a tutorial on Android App Inventor. After having attended a session the day before on AgentSheets, I was intrigued by the idea of using Android apps as a way of teaching in the classroom and it seems that the App Inventor makes this a snap. I am definitely excited to try this out and explore the powerful features of this tool…to bad it isn’t entirely web-based!
The last, and probably most valuable part of the day (and each day of ISTE) was my conversations with fellow AVI CHAI cohorts. We talked about all sorts of things, like why interactive whiteboard are so popular, and a docucam is different from a webcam (I have no idea), and of particular interest, educational standards in Jewish Education…something which is sorely needed and I hope to help contribute to in the coming years.
All in all, the ISTE conference was an amazing opportunity, I learned a lot from the sessions, the exhibitors, my colleagues and everything else that went on there, but I have to say, I think the most valuable part of the conference is what is yet to come. The relationships that I built there and the tools that I learned about have yet to blossom into their full form, and I am very excited for the future! (not to mention the fact that next year’s conference is in San Diego)
To keep updated with what the future holds and for more EdTech resources, you should follow @theadamsimon on Twitter.
This post was cross-posted on AVI CHAI Educational Technology Blog and YU 2.0
Today was as amazing as, and yet very different from, yesterday. I only attended two actual sessions today and spent a significant amount of my time checking out the Exhibit Hall and the Showcase Tables. So let’s start with the sessions, both of which were incredible:
Session 1 - Beyond Words: Using Infographics to Help Kids Grapple with Complexity
This Bring Your Own Laptop Session, led by Jane Krauss and Diana Laufenberg, was awesome and helped clarify lots of great design principles for communicating data visually, the presenters also gave very specific advice on how to implement, not just infographics, but infographic creation in the classroom. The session started off with a really cool exercise: we were all shown the following infographic and asked to identify what it was describing…in spite of the fact that it is not in English and over 150 years old.
Minard Map - Probably the First Ever Infographic
If you couldn’t figure it out, it is a map of Napolean’s Russian Conquest of 1812 and his “diminishing returns”. The key lesson this graphic shows us is that juxtaposing data and showing correlation visually is key to properly expressing data. By taking two data-sets, the location of the troop and the number of men, and juxtaposing them, the artist was able to illustrate the data in a way that encouraged us to learn and made it easy to visualize. These two data-sets could just as easily have been two columns in a spreadsheet, one containing long/lat coordinates and the other containing population data, by making that juxtaposition visual, the artist allows us to better understand the data at a glance.
Another valuable point about infographic creation, before I get to practical application in the classroom, is intuitiveness. If you can avoid a key, or anything which only serves the function of explaining your design or data, do so. Your design should speak for itself and shouldn’t need any outside help, not to mention the fact that often times extraneous elements or “chart junk” are not just neutral but make things more difficult understand and detract from your design .
Now onto the practical classroom applications! Although infographics serve as a great teaching tool on their own, by illustrating complex data-sets in an easy to understand and intuitive format, that is only a small part of their value in the classroom. By helping students to create their own infographics educators can encourage better research and comprehension and pique their curiosity.
As mentioned above, the key to a quality infographic is juxtaposition of data, so if you give students half of the data you can pique their curiosity and encourage them to do research and create a graphic to explain the data. For example, the chart on the left represents a data-set of immigrants to the US by decade. What happened in the 1930s that caused that anomaly? What data could you juxtapose with this data to give context and explain the data better?
Finally, one of the greatest lessons I took from this session: Don’t use infographics at the end of your lesson to crown your teaching, use them at the beginning to engage students and pique their interest so they pay attention to what you have to say. If you lecture for two hours about WWII and then show them a graphic showing the correlation between the war, the economy and immigration, they will likely be asleep before you get there. However, if you show them the graphic to the left and get them asking questions, they will be listening for the answers and suddenly the correlation between WWII, the economy and immigration is fascinating (Side note: that is why the Haggada begins with the 4 questions, the best educational model is one in which all teaching is just an answer to a student’s question).
Here are some additional resources from this session:
- tinyurl.com/iste2011infographics
- http://www.ted.com/talks/david_mccandless_the_beauty_of_data_visualization.html
- http://www.gapminder.org/
Session 2 - Teach Your Students Game Design in One Week
This session, by Alexander Repenning, was awesome, not because of the content (although the content was mind-blowing, I’ll get there soon), but because of the ideas it got me thinking about and the potential cross-discipline lessons I now have in mind to create.
This session was a fairly nerdy one about how to use a graphical object oriented programming tool called AgentSheets to create your own version of Frogger in under an hour. It was one of the coolest and simplest things I have ever participated in and has shifted the way I think. Computers function through if/then statements and that is the basis of programming, tell the computer that if X happens it should do Y and you have written your first program. The first step to creating a program is to identify what it is going to do, for our purposes (creating a Frogger game) it was as follows:
You are a frog. Your task is simple: hop across a busy highway, dodging cars and trucks, until you get the to the edge of a river, where you must keep yourself from drowning by crossing safely to your grotto at the top of the screen by leaping across the backs of turtles and logs. But watch out for snakes and alligators! (Sega, 1980).
The first thing you have to do is identify the objects in this description (I have highlighted them in blue) and then the relationships (verbs) between these objects (I have highlighted them in green). This analytic skill, on its own, is a valuable tool for our students to develop. Not just for computer programming, but in all areas of learning, particularly Gemura learning and logic. After you have identified the objects and their relationships, creating if/then statements to reflect these relationships is easy, but also leads to divergent thinking. For example: if a frog gets hit by a car, then it dies, but how do we express this statement for the computer? If FROG OBJECT sees CAR OBJECT on left, then FROG OBJECT dies? If CAR OBJECT sees FROG OBJECT on right, then FROG OBJECT dies? Both answers are technically correct, but the fact that students can discuss and use logic to determine which one should be used is a tremendous skill to develop, again especially for Gemura learning.
After coming out of this session, I am will to put money on the idea that if we teach our students graphical object oriented programming at a young age, it will improve their Gemura and reasoning skills tremendously.
Here are some additional resources from the session:
The Exhibits
I spent about 4 straight hours in the Exhibition Hall and only made it through about a quarter of what’s there. Granted, I did spend almost an hour at the Google booth talking to every Google employee there, and here is the run-down:
- Google Docs – Met a developer from the Google Docs team, who wanted to see how I am using Google Docs in the classroom. I showed him some of the things I have done (collaborative Chumash study, hyperlinked Jewish Philosophy text, etc.) and we talked about Hebrew support in Google Docs (which is amazing) and he let me in on a little secret about one of the Google Docs products being relaunched in a few months
- Chrome OS – This was obviously exciting for me, with my shiny new Chromebook and my time spent hacking around with the open-source code…We spoke about the potential of bringing a 1:1 Chromebook program to my school and he told me about a really cool feature that Citrix is developing to allow in-browser remote desktop from within Chrome OS, that is a game-changer.
- I also spoke to Google Apps guys, Google Earth and Maps guys (and discussed some lesson plans for Tanach using Google Earth and Maps), and a few Google Certified Teachers about some of their implementations in their classrooms.
- I hope to go back tomorrow to meet with one of the lead developers on Google’s App Inventor and get an inside look into using it create Android apps in the classroom.
- I got a free Google beachball and sunglasses! How did they know I’m from San Diego?
After Google, I wandered around the exhibits for a while, talking with different vendors about solutions for NCSY, JSU and SCY High until I overheard what definitely sounded like an Israeli accent…it was. I met Ami Dror, founder of a company with a really nifty idea for 3D implementations in the classroom. His technology allows students and teachers to easily create and share 3D content in the classroom, without the need for expensive equipment. His software works with existing tech and integrates with PowerPoint, all you need are his glasses and software plugins to make it work! I hope to meet up with him in Israel to get a better feel for the technology and perhaps bring some of the tech back to SCY High. He also has an online database of 3D presentations for the classroom, which teachers can upload/download lessons to/from and share content. He was very intrigued (having grown up daati) by the idea of Tanach, Gemara and other Jewish content being made 3D.
After that, I wandered around, entered lots of raffles, considered getting into the interactive whiteboard business and met a few more cool vendors, here are some highlights:
- Edistorm – a Canadian start-up that allows teachers and students to create collaborative work environments using virtual post-it notes, it also generate wicked reports about student interaction, visit http://www.edistorm.com/ISTE for a free account and 50% off sign up before September 15th.
- DYKNOW – Classroom management software for 1:1 school environment, very robust features, such as allowing teachers/admin to monitor all student monitors wirelessly or take control of the computer to regain focus, even restrict what windows can be opened…probably expensive. http://www.dyknow.com/
- ToonBoom – Very cool animation technologies for the classroom, they even have a free iOS application and different level of software from anyone from K-Graduate School. http://beta.toonboom.com/
- SparkFun – An awesome online electronic component shop for DIY projects. They have curricula for many of their projects, ranging from simple circuits to robotics…this is great for PBL and not just electronics classes. http://www.sparkfun.com/
At some point during my travels, I also ran into an old friend from Yeshiva, Harris Zvi Goodman, who is now a VP for an awesome company that makes virtual laboratories which I hope to bring home to SCY High. Check them out http://www.latenitelabs.com/.
Dinner and the End of the Night
Once again, AVI CHAI provided us with a fantastic dinner and a very well facilitated discussion amongst the cohorts. We discussed lots of things, but those which stood out to the me the most were our conversations on interactive whiteboards and getting around roadblocks to integration of EdTech in our schools and communities. Some great points were exchanged. I am of the opinion that interactive whiteboards will soon be a thing of the past, being replaced by personal learning devices (1:1 computers, tablets, etc.) and networked collaborative working spaces (Google Docs, SynchTube, etc.). In this type of environment all students can participate and the class can truly collaborate and learn as a group, it also allows more control over classroom mangement (contrary to what some might think) in that teachers can see what all the students are doing in one glance. I am also of the opinion that the best mode of attack to get past roadblocks is not a direct attack, but a flank. Don’t argue with people’s objections to EdTech, just show them the value of it and show them that it is the best solution to their teaching problems and their objections will melt away.
It was a great day and I am definitely looking forward to tomorrow!
For more updates on my time at ISTE, you should follow @theadamsimon on Twitter.
This post was cross-posted on AVI CHAI Educational Technology Blog and YU 2.0
Today was my second day, but my first full/real day at the ISTE Conference in Philadelphia, PA and I am so thankful/happy to have this opportunity. First of all, a very huge thank you to the AVI CHAI Foundation and NCSY for making it possible for me to be here; next, a big thank you to Causil for organizing everything, ensuring we are well fed and that everything runs smoothly for our group.
Now on to the wrap up…
First Night
After watching a live-stream of the keynote speaker and throwing away a bunch of free junk from my ISTE registration bag, I headed out to grab dinner with my fellow AVI CHAI group members. It was great to meet and collaborate with everyone. After dinner I met up with Matt Barr of Bible Raps to discuss some collaboration ideas and future projects. What he does is cool, alive and engages teens in text-study, I loved it and hope to collaborate with him and his team soon.
First Session
The first session of the day which I attended was at 8:30am which means that I had to wake up fairly early in the morning (around 6:30am) to daven, grab a bowl of cereal (thanks to my lovely wife) and walk over the convention center. Having only gotten about an hour of sleep the night before, this was a fairly big deal, but I felt it was justified because this session was right up my alley and I hoped to gain a lot of valuable information from it. To be blunt, I was less than happy to have woken up early for this session. That isn’t to say I didn’t learn anything new, because I did, it was just more basic and introductory then I expected, especially for someone who has already integrated QR Codes into the classroom and was looking for new and different ways to do so…But, as I said before, I did learn a few things from this session:
The presenter broke down the “Allure of QR Codes” into 4 points:
- Cannot be misinterpreted
- Compact
- Easy to use
- Inherently Encrypted
The big “aha moment” for me was number 4, I never thought about using the QR Codes’ inherent encryption as an educational tool. One suggestion is to use this for differentiated instruction, students with different needs or at different levels can be given different reading assignments or quizes without anyone knowing that their work is not the same because the naked eye can’t interpret a QR Code. Another idea, which I brainstormed with Peter Eckstein after the session, is using QR Codes for peirush in a siddur or other text, keeping the content hidden until it is needed prevents the additional content from distracting from the main text.
Here is a link to the slides for a full overview of how to create and use QR Codes:
https://isteconference.org/conferences/ISTE/2011/handout_uploads/KEY_60757836/Tedesco_ISTEPresentationEmail.pdf
Second Session
The next session I attended was on “Teaching in the Interactive Classroom” sponsored by MIMIO, a company which makes EdTech hardware, and, in spite of the underlying pitch for their hardware, was actually very enjoyable. I found the presenter, Stevan Vigneaux, to be a very knowledgeable, thoughtful and engaging speaker, probably because he is a professional salesman (perhaps educators should take some tips from the sales world…), and his points well illustrated. One story which was particularly striking and inspiring was about an Army Colonel who was in charge of training new recruits on how to change tank treads. He was purchasing millions of dollars of video production software from the presenter, when asked why he needed the equipment he explained that he understood “that either I teach them the way they learn or they won’t learn”, the way they learned (having grown up on MTV) was through professional quality music videos, and that is just what he made to teach them how to change tank treads. The key is, although how to change a tank tread hasn’t changed, the way to teach it has to or no one will learn the information. That really resonated with me. I also raised the question of why we need specialized EdTech hardware and software instead of leveraging existing real-world tools, such as iPads, Twitter and Facebook. I didn’t really get a satisfactory answer, but I look forward to hearing anyone who has one (please comment on this post).
Third Session
The third session I attended was not at all what I expected, but incredible none-the-less. I was expecting a session on “Creating a Digital Culture”, ie. how to create a digital culture in the school, the community and beyond…what I got was “Creating Digital Culture” ie. creating culture (art, music, etc.) in the digital space…serves me right for not reading the description, but in the end, this was one of my favorite sessions of the day. The presenter was Roger Wagner, a San Diego local, and creator of an amazing software called HyperStudio. HyperStudio allows you and your students to create amazing rich-media content mashups easily by dragging content into the editor and manipulating it in tons of different ways. The key is that HyperStudio makes it easy to create projects because as the creator puts it, “Project creation should be simple, if they spend the whole time getting content into the project, when are they learning?” It has a host of really cool features and it seems the creator is actively involved in further development (like integration with Arduino boards to add robotics to projects and HTML 5 export to allow cross device use), not to mention that I got a free copy for attending the presentation. All in all, I was really impressed with the presentation and the software. One thought to leave this session with: 1 laptop is equal to 5000 pencils, we had better make sure that what we use technology for in the classroom is more valuable than 5000 pencils. I thought that concept was very cool and put things into perspective.
Fourth Session
Google to the Max: The Power Users Guide with Howie DiBlasi was my next session and although I learned a few new things from this session, it was definitely not a “Power Users Guide”. Did you know that the Google logo and simple homepage was originally a function of the fact that Google founders didn’t know how to code HTML? Neither did I! But that isn’t all I learned in this session…First cool thing was Google Science Fair, which I had no idea about and am excited to push my school to get involved in, second was a list of Google alternatives, not something I am ordinarily fond of [the author typed quickly on his Google Chromebook], but some of them actually offered some features which Google has yet to offer:
- FactBites.com – Pull search results from encyclopedia data, like Wikipedia and Encarta (it still exists!)
- Quintura.com – Presents search results in deep-linked wordclouds
- Clusty.com – Presents search results in hierarchical clusters
Finally, the presenter presented a Google Lab which I didn’t know about, Google City Tours, which creates tours of a given area and timeline for tourists. And yes, it does work in Jerusalem…
Bloggers’ Cafe and Impromptu Brainstorm/Workshop
After 4 straight sessions, I needed a little break and headed over to the Bloggers’ Cafe to recharge (electronically and emotionally) and connect with some of my fellow Jewish Educators (electronically and emotionally). I had an amazing impromptu session where I showed off some of the tech I use in the classroom and brainstormed some cool ideas with colleagues. Some of the resources we shared are below:
- http://qrcode.kaywa.com/ – A QR Code generator
- Use bit.ly links to create QR Codes, this generates less ‘noisy’ codes and allows you to track scans
- QR Codes have a 30% error correction built in, this means you can remove up to 30% of the code and it still scans, this makes for great custom codes and projects (use an image/vector editor)
- Use QR Codes as a “poor man’s augmented reality” by embedding rich media into worksheets, bulletin boards and by allowing students to create projects to share their creations. More on my QR Code timeline project in a separate post.
- http://alternativeto.net/ – An amazing database with alternatives to popular software, a great way to find a free open source version of a commercial software or find a version supported by your platform (Mac, PC, etc.)
- http://issuu.com/ – Online PDF publisher/viewer used to create beautiful online books or magazines, see an example here: http://issuu.com/adamsimon/docs/melachim_aleph
- http://softwaretopic.informer.com/html-image-map-software-mac/ – a list of some Image Map editors
- http://www.w3schools.com/TAGS/tag_map.asp – W3Schools <map> tag page, learn to create Image Maps with HTML coding
This was a particularly enjoyable hour in that I had the opportunity to meet fellow Educators (not just Jewish ones) and interact, brainstorm and share.
Fifth and Final Session
The last presentation was probably the most enjoyable, Nancye Blair was engaging, entertaining and passionate. Her presentation on Engaging Education was enlightening and tremendously thought provoking, in spite of the fact that I came in only half-way through and it was geared to Elementary Education. She presented a number of tools, all of which can be found at her website: http://www.engagingeducation.net, many of which I have used, but was shown new ways in which to use them, and many of which I have never used before but am now planning on integrating into my lesson plans for the coming year. This was truly one of the most inspiring and passion driven presentations I have seen, to leave you with one remark from Nancye that struck me, “By creating live audiences for our kids we show them that what they are creating MATTERS!”
Birds of Feather Jewish Educators and Dinner
At the end of the day I had another tremendous opportunity to interact, network and share with my colleagues. First was the Birds of a Feather Workshop for Jewish Educators, facilitated by Phil Liff-Grieff, Associate Director of Builders of Jewish Education in Los Angeles , which was a phenomenal opportunity to share with and meet others in the field as well as supporters of our work. Some highlights included:
- http://lexicon.cet.ac.il/ – Great Hebrew resource
- http://www.mikledet.com/ – Online Hebrew keyboard
- https://docs.google.com/support/bin/answer.py?hl=en&answer=65166 – RTL Support in Google Docs
- A great back and forth with David Bryfman Ph.D of The Jewish Education Project about how to create more effective tools for Jewish educators. My take, cutting out the middle man and collaborating with developers and funders directly.
After the Birds of a Feather session, the AVI CHAI group headed over to our catered Kosher dinner where we exchanged ideas and shared our best (and worst) moments from the day. Here are some of my highlights:
- An educator must have 2 goals: 1. Make students passionate about learning 2. Teach them how to learn…that is all. Every project you do should be accomplishing one or both of those goals.
- Flip Thinking
- Can an interactive Tanach or Gemara class ever be flipped? Don’t flip what doesn’t need to be flipped. Flipping is used to make sure that content which requires collaboration is done in a collaborative space and content which doesn’t require collaboration doesn’t eat up that valuable time.
- http://www.facebook.com/help/?faq=19793 - Moderate Facebook Pages to allow teachers and schools to use them more safely
- http://rubistar.4teachers.org/ – A rubric creator for PBL lessons
After the dinner and sharing was done, I got some one-on-one face-time with Dave Weinberg of Causil and FOJNP, which was tremendously enjoyable and enlightening. I hope it leads to future collaborations and conversations.
Today was a great day at the ISTE Conference and I am looking forward to another amazing day-and-a-half!
For more updates on my time at ISTE, you should follow @theadamsimon on Twitter.
This post was cross-posted on AVI CHAI Educational Technology Blog and YU 2.0
Microblogging (such as Twitter) can be a great tool in the classroom. But the place it can be an even more amazing tool is outside the classroom.
I often assign a video for students to watch at home, or an online article to read and reflect on. This can sometimes be difficult, it can be cumbersome for me to email students links to the posts or videos, as well this doesn’t lead to good discussion and collaboration.
I have found that using a platform like Twitter or even Facebook (which has elements of microblogging in its “Status” feature) can be a great way of assigning students (and remind them about) interactive or rich-media homework assignments. All you need to do is post a link to the service and instruct students to visit or subscribe to it. Now, every time there is content you want to “send home” it is already there, and students can publicly reflect online, right in the platform. The public nature of the response, raises interest from other students, forcing students to learn and teach each other, and fosters discussion amongst students. It also provides a central repository for all the student’s reflections for easy grading and to look back on over the year.
Here is an example of this: https://www.facebook.com/thesimons/posts/203821972989603
Using this platform is a great way of reaching students for rich-media assignments outside of school, without the cumbersome, closed infrastructure of email and a great way to foster discussion and student interest. Not to mention that this is the method they use to communicate with each other, so it is more organic and easily remembered than email or assignment books.
This post was cross-posted on YU 2.0
WordPress is the most versatile, customizable and extensible blogging platforms out there. In fact, it is so versatile that I have a difficult time even calling it a “blogging platform” it is really more of a Content Management System. Terminology aside, there are tons of great uses for WordPress in the classroom and I am here to show you how to get started!
Step One: Getting a Domain and Hosting Service
The first step to setting up your self-hosted blog, is getting hosted! Hosting space means that your files and your data are in your control and can be made private or public at your discretion. It also means that you have full control over your data. Your school may already have hosting space (for their website, for example) which you can use for this purpose. However if they don’t you an easily register a domain name and buy some hosting space. There are a number of hosts out there, I personally recommend HostMonster to everyone I know. I am hosting over 20 different sites on their servers and even have a number of clients who are now using them as their host. Full disclosure: The link above is an affiliate link and I do get credit if you use it.
Once you have your host set up (or if you have gotten access to your school’s hosting) we are on to the next step.
Step Two: Installation
If you are using HostMonster, you can simply install WordPress using the built-in installer, Simple Scripts, which makes installing software on your server immensely easy. But even if you aren’t, you can have a WordPress install up and running in less than 5 minutes and with minimal technical experience.
You can find full instructions a the WordPress Codex, an amazing repository of everything you need to know about WordPress. Here is the short of it:
- Download and unzip the WordPress package, if you haven’t already.
- Create a database for WordPress on your web server, as well as a MySQL user who has all privileges for accessing and modifying it.
- Rename the wp-config-sample.php file to wp-config.php.
- Open wp-config.php in a text editor and fill in your database details as explained in Editing wp-config.php to generate and use your secret key password.
- Place the WordPress files in the desired location on your web server:
- If you want to integrate WordPress into the root of your domain (e.g. http://example.com/), move or upload all contents of the unzipped WordPress directory (but excluding the directory itself) into the root directory of your web server.
- If you want to have your WordPress installation in its own subdirectory on your web site (e.g.http://example.com/blog/), rename the directory wordpress to the name you’d like the subdirectory to have and move or upload it to your web server. For example if you want the WordPress installation in a subdirectory called “blog”, you should rename the directory called “wordpress” to “blog” and upload it to the root directory of your web server.
Hint: If your FTP transfer is too slow read how to avoid FTPing at : Step 1: Download and Extract.
- Run the WordPress installation script by accessing wp-admin/install.php in a web browser.
- If you installed WordPress in the root directory, you should visit: http://example.com/wp-admin/install.php
- If you installed WordPress in its own subdirectory called blog, for example, you should visit:http://example.com/blog/wp-admin/install.php
Once you have WordPress installed, the fun can really begin!
Step Three: Setting Up and Customizing
When you login in to your new WordPress site, you will see the Dashboard. This is a place from which you can customize all parts of your blog and create special iterations for projects.
First thing’s first, your new blog needs a name. Go to the Settings section on the left hand side, toward the bottom and in the General Settings give your blog a name, and add a subtitle if you feel it necessary.
Next you want to decide on a commenting policy and set this up in the Discussion section of the Setting section.
Themes
The default WordPress is fairly bland. You can spice this up with the Appearance section. Here you can customize the blog’s “Themes” of which there are thousands to choose from, both from within the Dashboard and all over the internet. Do a Google search for “WordPress Theme for [insert anything here]” and you will find tons of beautiful themes to fit your needs. If you know some basic HTML, you can even roll your own.
There are also some specialized themes that can allow for special projects in the classroom for example:
- GuruQ – Allows you to set up a searchable question answer forum on your blog. This could be useful for student engagement, peer-to-peer learning, or even a student directed lesson plan.
- FacebookWB – Creates a Facebook-looking blog, which can allow you to create faux-facebook pages for your students to populate with historical characters, etc.
- AutoFocus – This is nice photoblogging theme, which allows you to create clean, dated collage of student art. Can be used to track class projects, etc.
Menus and Widgets
You can also customize the look, feel and functionality of your blog by using Menus and Widgets, which allow you to further control the content that appears on the blog. Take a look at these components, depending on your theme you may be able to use them to customize any number of pieces of your blog. In the next section (Plugins) we will discuss how to get more out of some of the Widget features.
Plugins
The next piece of WordPress customization comes by way of Plugins. Plugins allow you to do anything. If you want to add any functionality that you can imagine, you can do it by way of a plugin. Again, do a Google search or use the internal dashboard search and you can do just about anything. If you are familiar with PHP and HTML you can tweak and even write your own plugins.
There are few plugins that are good bets for classroom use:
- New User Approve - Allows you to approve user registration, which is crucial if you want to allow students to create accounts, but not other people.
- Avatars – Allows users to use custom avatars, a nice way of building community.
- User Role Editor – Allows you to customize what users are allows to do.
- Digress.it – Allows for paragraph by paragraph comments in the margin. Great for peer review or grading.
- mTouch Quiz – Allows you to add quizes to your blog.
- Grader – Allows you to grade posts.
The bottom line rule with plugins is, “If you can imagine it, it can be done.”
Pages
Pages are just that, static pages on your blog. They differ from posts in that they are static and are meant to hold site-wide data. Like an “About Us” page or something similar. Adding pages with rubrics, your syllabus, or other class-related info. will be very helpful to your students.
Step Four: Adding Users
Now that your blog is up and running and all purtied up, the next step is to get some people to use it! You can manually add users from the Users panel, or request that students sign up. I prefer to have students sign up themselves in order to allow them to learn how to use the platform on their and give them a level of control over their environment.
You will want to set up the new user role in the Settings panel.
Here is a basic outline of user types:
- Administrator – Somebody who has access to all the administration features
- Editor – Somebody who can publish and manage posts and pages as well as manage other users’ posts, etc.
- Author – Somebody who can publish and manage their own posts
- Contributor – Somebody who can write and manage their posts but not publish them
- Subscriber – Somebody who can only manage their profile
I like to use the Contributor level as default, this way I can see everything before it goes public.
Step Five: Adding Posts
Posts are added, as well as edited, in the Posts panel. Posts can be categorized and tagged (see here for a discussion of the difference) and these can also be managed from the Posts panel.
When creating a new post, you adjust the status, visibility and date/time posted of the post. This allows you to create private or password protected posts and create posts that are scheduled to post in the future, or appear to have been posted in the past. Posts can be edited in either HTML or WYSIWYG editor mode and by use of different plugins you can embed video and other rich media just by plugging in links or shortcodes. Media can be added/uploaded straight for the posts editor, which is a great feature.
The Excerpt is the short version of the post that may appear on the homepage or on other pages depending on your theme. This is, by default, the first chunk of text in the article, however you can override this by adding your own teaser text to the Excerpts box.
You can also control specific commenting policy for individual posts.
Posts
What is Chanukah? This question was posed by the great sages of the Talmud thousands of years ago and continues to be asked by children and scholars to this day.
Why is this question plaguing? Why does no one ask this question about Purim, another Rabbinicaly decreed holiday?
First, we must understand the differences between Chanukah and Purim. It has been said that Chanukah is the story of a physical rebellion to defeat a spiritual threat, and Purim is the story of a spiritual rebellion to defeat a physical threat. but on a more basic level than this, there is a stark difference between the two stories.
The Purim story reminds me of “The Big Lebowski”, the story starts off with a goal, getting back the Dude’s rug, or in the case of the Purim story, getting back the Beit Hamikdash (this is indicated by the story starting off with the feast in which the vessels from the Temple are used), both of which, might I add, really tie the room together. In the course of the story, with all its twists and turns, we are taken on a wild ride of wealth, sex, scandal and power, and in the end of the story we feel a sense of accomplishment, like the story is concluded. Very few people realize that at the end of the story, nothing has been accomplished! The Dude never gets he rug back and we never get the Beit Hamikdash back…The story of Purim is false sense of accomplishment, yes we didn’t die, but we also didn’t advance we are left in the same place we started from.
Contrast this with the Chanukah story, which begins with a clear problem: the Syrian-Greeks, and ends with a resolution: Jews attain autonomy, push the Syrian-Greeks out and purify the temple. Now, that is a good story!
From the above, it would seem that the question that should be asked is “What is Purim?” and not “What is Chanukah?” But when we zoom out and look at the big picture, we realize that everything is not as it seems. The story of Purim which seemingly has no satisfactory ending, leads to the rebuilding of the Beit Hamikdash and redemption(the son of Achashverosh and Esther was Darius, the king who allowed the Jewish people to return to Israel and rebuild). Whereas the Chanukah story, which appeared to be satisfying, later ends in tragedy; the last remaining daughter of the Hasmonean dynasty kills herself and the Jewish people fall into civil wars, which lead to the destruction of the Temple.
When we look a the big picture, it is clear why the question of “What is Chanukah?” is such a good one. What are we celebrating? The fleeting victory of the Maccabees? In the end it leads back to the same place, destruction of the temple ans civil war!
This is the message of Chanukah. Our great sages, knew that this time of year is a dark one, both physically and spiritually. We are all in need of some light. And this time of year is also prone to miracles, as we say in the blessing over the candles; “she’asa nisim la’avoteinu, ba’yamim ha’hem, ba’zman ha’zeh – Who did miracles for our forefathers, in their days at this time” We celebrate Chanukah, even though we need in the end, the Hasmoneans lost, because we take inspiration and light when we need it regardless of whether or not it will last forever. “It is not upon us to finish the task, but it is not in our power to desist from it” Each night of Chanukah we take one step forward, one step toward perfection, one step toward lighting up the world, even though we know the task may be futile, even though we know that perfection is un-attainable, even though we know that we will at some point stumble and sin. But right now, we have light and right now we will make progress and right now we will improve the world.
Just because the wave will crash, doesn’t mean you shouldn’t ride it.
That is Chanukah.
I noticed a very interesting subtlety when learning the parsha a few weeks ago. In Parshat Lech Lecha, Breishit 17, God makes a covenant with Abraham (then Abram) and changes his name and the name of his wife (Abram to Abraham and Sarai to Sarah). However, in doing so God changes his wording and teaches us a beautiful lesson about the difference between men and women.
When changing Abraham’s name God says:
וְלֹא-יִקָּרֵא עוֹד אֶת-שִׁמְךָ אַבְרָם וְהָיָה שִׁמְךָ אַבְרָהָם כִּי אַב-הֲמוֹן גּוֹיִם נְתַתִּיךָ
And you should no longer be called by the name Abram, and your name will be Abraham, for you will be the father of many nations.
Contrast this to the wording used when changing Sarah’s name:
וַיֹּאמֶר אֱלֹהִים אֶל-אַבְרָהָם שָׂרַי אִשְׁתְּך לֹא-תִקְרָא אֶת-שְׁמָהּ שָׂרָי כִּי שָׂרָה שְׁמָהּ
And God said to Abraham, “Sarai, your wife, do not call her ‘Sarai’ because ‘Sarah’ is her name”
When renaming Abraham, God tells him, “your name will be Abraham” as opposed to renaming Sarah, when God says, “Sarah is her name”. This teaches us a fundamental difference between Abraham and Sarah, and between men and women in general.
Abraham started out as a certain person, and in his life he changed and evolved into a different person like when a caterpillar becomes a butterfly. This change required a new name, he was no longer Abram, but a new entity to be known as Abraham.
Sarah, on the other hand, was always Sarah, and in her life peeled back the false outer-layers known as Sarai like removing the in-edible peel of a fruit. When she peeled back the layers and revealed her true-self God informed Abraham that he had been calling her the wrong name all along.
Abraham needed to change himself, Sarah needed to reveal her true-self.
Men are born with no reproductive capacities. Only when they reach puberty does their body wake up and start producing sperm cells. A man’s body creates billions of new sperm cells during the course of his lifetime. Each time he uses them, his body creates more. Women, on the other hand, are born with every egg cell they will ever use inside their ovaries. Over 1 million egg cells are inside the ovaries of every healthy baby girl and over the course of her life, she will not create one single new egg cell.
Men need to change to become the person they are meant to be, while women only need to reveal that which they already have.
This relates to my previous post about birkot ha’shachar, In Defense of the Bracha. Men, who need to change to develop, need outside rules and guidance to do so, whereas women who need to merely reveal that which they already have, need to appreciate themselves and learn to be confident in who and what they are.
There has always been chatter about the third bracha of birkot ha’shachar lately. Specifically, “she’lo asani isha – that He did not make me a women” (which is said by men) vs. “she’asani kirtzono – that He made me according to his will” (said by women). I do truly believe that anyone who views this bracha split as somehow sexist is missing the point.
This bracha has nothing to do with being grateful with for which gender I am. It is all about appreciating those things which I need to appreciate in the world and often overlook. Just by looking at the context of the other blessing we can understand this. We thank God for giving us eyes to see, shoes to protect our feet and strength to carry out His will, amongst other things. No, this bracha has nothing to do with gender, it has to do with gratitude for things that we may not naturally be grateful for.
Now, before moving forward, it is crucial to note that men and women are different, if you don’t accept this you need to revisit high-school biology. The genders are intrinsically different and each one has different things with which they struggle. Men, for the most part, struggle with being told what to do, with rules, order and structure. To be frank, we don’t like being told what to do (on the surface) and therefore we struggle with Mitzvot or God’s commandments. Therefore, the bracha for men is “that you did not make me a woman” or ‘I am grateful to You for making a man, who has to fulfill many positive commandments from which women are exempt’ – men, who by nature would not be grateful for being told what to do, are forced to repeat this mantra daily in order to soften that iron-will and get them to be more OK with being told what to do. Women, on the other hand, struggle with self-worth, confidence and being happy with who they are* and so the mantra they must repeat, day in and day out, is one which re-affirms their own value and self-worth. The Jewish women repeats each day that God, in His infinite wisdom, created her according to his will and took special care in doing so, thus building her up into the confident women she should become.
Let’s not tear down our Jewish women by teaching that their bracha is some throw-away alternative to the “man’s bracha“, don’t teach them, “Well, you are not a man, but God wanted it that way…”, because that is the anti-thesis of what this bracha serves to accomplish and it is counter to our core values as Jews. Let’s build up our Jewish women and realize the true nature of these brachot.
*I make this sweeping generalization based on years of interaction with many women and girls and although I know it is just that, a sweeping generalization, (and the same is true for my statement about men above) but we have a concept in Judaism that we follow the majority, and for the most part this is true. It is a more masculine trait to be opposed to being told what to do, and a more feminine one to have self-worth issues.
Wine represents process, being that it ferments from grape juice. Wine and grape juice remind us that we are a work in progress and that we are constantly “fermenting” and growing. It is important to note that the two main food items on Shabbat are bread and wine. Both of these items use yeast as their method of formation. However, bread’s growth is halted before we eat it, by baking and wine’s is not. This is symbolic of the two aspects of growth, a constant striving for greater things and a sense of completion and happiness with the stage we have reached. Both of these aspects are crucial to our development as human beings.
In Parshat Ki Tetzeh (Devarim 22:1-3) the Torah tells us that we must return lost objects to our brethren, and that we should not space out and ignore the lost object. When describing this it lists various objects in a seemingly strange order, which is divided up.
First it lists:
- Oxen
- Sheep and goats
- Donkey
- Garment
- Any lost object
These two list represent two categories of items. Oxen, sheep and goats are items which provide additional revenue streams beyond their own inherent value (oxen plow fields which yield crops, sheep give wool, goats give milk), whereas donkeys, garments and other items do not provide this additional revenue stream.
The Torah is teaching us that in life we often encounter a situation where our fellow may lose out in a big way and continue losing out into the future (whether the loss be physical or spiritual) if we do not act. In those situations it seems obvious that we must take action to prevent this loss. However there are also times in life where our fellow will only sustain a small loss and one that is limited to a one time deal, the Torah follows up and reminds that even in those situations we may not justify spacing out and ignoring the situation. We must act!
On Pesach we eat the “Hillel Sandwich” or “Korech”. This is done to remember how Hillel used to accomplish the essence of the mitzvah of Passover which is, as the Haggadag tells us: Pesach, Matzah, Maror – The Pesach Offering, Matzah and Bitter Herbs.
Why are these three items the essence of Passover and why did Hillel wrap the Pesach and the Marror in Matzah and accomplish this idea in this way?
The whole goal of Passover is to teach us how to properly transition from slavery to freedom, from obscurity to fame, from rags to riches. How does one transition from one point in life to the next? He must embrace freedom (Pesach Offering), while still feeling the pain of those who are oppressed (Marror) and remembering where he came from. This is a tremendous challenge.
In order to both embrace the amazing glory and prestige that comes with being a servant of God, and maintain a sense of grounded-ness with where we came from and feel the pain of others, we must have humilty.
The Matzah symbolizes humility and this is why it is the binding agent of these two foods.
Humility allows us to embrace the amazing glory of being God’s servants, while maintaining a connection with the oppression that exists in the world.
Hillel’s main focus was loving our fellow man, and his sandwich is part of the Seder to remind us that the only way to truly love our fellow is through humility.
In two previous posts, I have discussed the idea of food and how we absorb energy in this world, I also connected this to olive oil and its expression of light and energy in this world.
I would like to take it even deeper.
The word for oil in Hebrew is שמן – shemen. This word shares a root with the Hebrew word for the number eight, shmoneh or shmini, which is generally accepted as representing that which is exists beyond the standard everyday physical stuff (the world was created in seven days, eight is one more than seven; boys have their brit on the eigth day; Chanukah, the holiday of miracles and oil is eight days long). There is an inherent connection between this concept of eight (shmoneh) and that of oil (shemen), as I outlined in previous posts, oil brings light into the world.
Taking this connection and all the connections we have made regarding sustenance and its parallel to bringing light into the world further, there is a correlation to Parshat Shmini (eight) and these concepts. Shmini discusses the laws of kosher foods and lays out for us what we may and eat and not eat. Unless we understand the connection between light, oil and food, this seems like a complete non-sequitur in the parsha, but once we understand the underlying connection between using spiritual light and food it become clear.
The parsha begins with the consecration of the altar on the eighth day of the temple inauguration which is immediately followed by the death of Nadav and Avihu, who are killed by God for mis-using fire in the temple service, “bring a strange fire”. This is then followed by the laws of Kashrut, which outline for us the sanctity of food and eating.
Why is Purim’s central point wine?
Aside from the fact that it is a central point in the story (the various parties thrown by Achashverosh and Esther) and the fact that Purim is about revealing the hidden (which wine does in spades) and not even only because of the fact that wine represents royalty, which is a central theme of the holiday.
There is a much deeper reason, which is at the very core what makes wine, wine and what makes the Purim story unique amongst the Jewish holiday stories.
In order to better understand, we first need to zoom out of the Purim story and look at the big picture. The Purim story happens in the middle of the Babylonian/Persian exile, after Cyrus had allowed the Jews to begin rebuilding the temple, but before it was actually rebuilt. What happened? Cyrus allowed the Jews to begin rebuilding the temple in Jerusalem and the construction was subsequently halted due to some complaining neighbors (the Samaritans) a few years later, Darius the Second allows the Jews to continue rebuilding the temple and the finish it, ushering in the Second Temple period. The story of Purim happen just after the construction was halted by the Samaritans and just before Darius II allowed it to continue. What you may not know is that Darius II was the son of Esther and Achashverosh! That’s right, a Jewish king of the Persian empire…no wonder he let the Jews rebuild the temple!
The real story of Purim, as you can see, is not just about the Jews of Persia being saved from destruction by Haman, it is about the ‘first flowering of their redemption’ the chain of events that take place in the Purim story are all put into motion so that the Jews could eventually return to Jerusalem and rebuild the temple.
Purim is the holiday of process.
Purim is about realizing that things take time and that everything is part of a bigger picture, part of a process. Wine is the exemplification of this concept. Wine is the ultimate in appreciating time and process. To make wine, one must plant a vineyard, harvest the grapes, crush them, strain them and finally let them ferment and mature until they are ready to drink. Wine is the only of the Sheva Minim that requires this type of time to reach its perfected and ultimate state and that is why it is associated with Purim, to remind us that sometimes things take time and are part of a bigger process.
Purim and wine, it’s all about the process.
In a previous post, I discussed the idea that the way we get physical energy from food is a beautiful parallel to the method of attaining spiritual sustenance. The sun is a source of light, which is the purest form of energy, but we cannot make use of this energy, so we rely on other organisms to process this energy and derive our energy from these filters which allow us to make use of this pure, powerful energy.
Pure olive oil is the method of choice for any sort of light in Judaism, whether it be Shabbat candles, Chanukah or the Bet Hamikdash. Olive is the purest expression of this process, or actually the reverse of this process. Olives take the pure light from the sun and convert that energy into oil which is stored in the fruit. We then crush this fruit and extract the oil, light it ablaze and re-release this pure light energy into the world. This is a beautiful parallel for our purpose in the world. We have the ability to spread the Light (with a capital ‘L’) to the world just as the oil does.
This is why olive oil is used in so many rituals, because light and the reversal of the process by which this light enters the world is at the core of our purpose in this world. This is particularly true in exile, which is why Chanukah revolves so heavily around olive oil, it is the last holiday created before our final send-off to exile and provides us with the tools for lighting up our dark night.
The Hebrew word for olive, זית – zayit, is a phonetic cognate of זקן – zaken or elder, because just as an olive stores the light allowing it to be re-released to the world when needed, so too an elder or sage stores the Light and re-releases it to those who need it.
Bread often represents (both metaphorically and literally) physical sustenance and wine a level of spirituality and disconnection from the physical.
Under normal circumstances the order of preference for blessings over food require us to make the blessing over bread before any other food (including wine), the exception to this rule is on Shabbat and holidays on which we make Kiddush before blessing the bread for our meal.
I would like to suggest that this signifies a shift in focus from our usual, mundane, pursuits of the 6 days of the week. During the 6 days of the week physical sustenance certainly takes precedence over spiritual pursuits (if there is no flour there is no Torah), but on Shabbat and holidays our primary focus is our spiritual growth and sustenance , which gives us our true strength (if there is no Torah there is no flour). Kiddush, and its placement in the meal, serves as a reminder that although we enjoy delicious foods on Shabbat and holidays our main focus on these days should be our spiritual sustenance.
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Many of us already recognize the tremendous value that can be found online in the form of audio (and even video) shiurim. These shiurim have rapidly taken the place of the Torah Tapes of our youth and continue to offer thirsty students of Torah the opportunity to enjoy a quality learning experience no matter where they find themselves, anywhere from Brooklyn to Barbados and everywhere in between.
Audio shiurim can be found in a number of places online, two of the best repositories of consistently updated shiurim can be found at YU Torah and OU Radio. These are the two site we will focus on for today’s Mobile How To.
As mentioned above, most of us are aware of the amazing value of online shiuirm, but there is an incredible feature that most of us are probably missing out on: Podcasting. Podcasting is basically just an RSS Feed consisting of MP3 files instead of articles, but the magic of Podcasting is revealed when its features are married with those of today’s always-connected smartphones; with their powers combined they allow the end-user to stream audio shiurim from just about anywhere, without having to download or check for updates. Once you find a class, topic of teacher you like you can use Podcasting just as you would TiVo (chas ve’shalom) to capture new classes automatically and view or listen at your convenience, and using your smartphone (we will focus on Android in this article) you can stream, not download and play, those shiurim from anywhere, whenever the mood strikes or you have a free block of time…think: on your daily commute, waiting in line, waiting for the bus, while at the mechanic…anywhere, anytime.
“How can I set up this magical TiVo for shiurim?” you ask? In about 3 steps and 5 minutes you will be up and running and listening to shiurim wherever and whenever.
Things you’ll need:
- Android Smartphone (any smart phone will do, but we will be using Android for this How To)
- Computer
- Google Account (If you don’t already have one: https://www.google.com/accounts/NewAccount)
Step 1 – Set Up Google Listen:
Scan this QR Code to download Google Listen
Open the Android Market and search for Listen, visit http://listen.googlelabs.com or scan the QR Code to the right with your Android phone to download Google Listen.
Once you have downloaded and set-up Google Listen be sure that it is linked to your Google Account and proceed to Step 2.
Step 2 – Set Up Google Reader:
Open your browser on your computer and goto http://www.google.com/reader. When you set-up Google Listen and link it to your Google Account it will automatically create a new folder in Google Reader called “Listen Subscriptions”; this is where you will add the Podcasts you want to subscribe to.
Goto to your Reader settings page (by clicking the gear in the upper right-hand corner and clicking “Reader Settings”) and click over to the “Goodies” tab. Now, scroll to the bottom of this page and follow the instructions for adding the “Subscribe” bookmarklet to your browser.
Step 3a – Find Your Shiurim and RSS Feed:
YU Torah: Roll over the series of icons you want to subscribe to
For YU Torah: First, find the topic, speaker or series you want to subscribe to, next click-through to the actual shiur page and you will see a line of icons (RSS, Podcast, Apple logo, envelope), roll over them and click “Podcast”, next select the number of shiurim you want displayed at a time and click “Go”. A new window should now be open with the XML code of the RSS feed of your series of shiurim. Proceed to Step 3b.
OU Radio: Click the RSS icon to open the Subscription page
For OU Radio: Visit http://www.ouradio.org/podcasting, find the series you want to subscribe to, click the little RSS icon and proceed to Step 3b.
>Step 3b.
Step 3b – Subscribe and Enjoy!
Click "Feed Settings" to move your subscription to the "Listen Subscriptions" folder
All you need to do now is click on the bookmarklet you created in Step 2 and subscribe to this page. Once you are subscribed click “Feed Settings” and move the subscription to the “Listen Subscriptions” folder, now just fire up your Android phone, open the Listen app and you can stream all your subscribed shiurim, which will automatically update as new content is added!
Whether you use this tool for professional development, personal learning, to stay in touch with your students or to keep up to date on a class when you can’t be there, podcasting is an amazing tool that will help us all stay a little closer to Torah learning no matter where we find ourselves…happy streaming!
As those of you who follow my shared links (http://www.google.com/reader/shared/AllForTheBoss) know, my favorite, super-awesome, file sharing and collaboration service, drop.io was bought by Facebook and shut down at the beginning of this year. After much searching, I may have come across something that comes pretty close, http://ge.tt/. It is simple, straightforward and super-easy to use. It doesn’t offer any of the robust collaboration features that drop.io offered, but I have found other ways around this, by using services like Campfire and Google Apps, but file sharing apps that exist are sorely lacking compared to the simplicity and ease of use that drop.io offered. Thank you http://ge.tt/!
- Image via Wikipedia
While writing my post, Hebrew for Android, I went to reference an article I (thought) I had written on Mikledet (http://www.mikledet.com/) the amazing online Javascript based Heberw keyboard, but the article was nowhere to be found! I don’t know how I could have forgotten to share this amazing tools/resource with my fellow Frumhackers, but apparently I did. I guess it is right in time for Rosh Hashana and Yom Kippur to do teshuva!
The Mikledet keyboard is and amazing tool, it is basically a simple web-based application that allows you to type in Hebrew without any special software of settings, the Javascript “hi-jacks” your keyboard and whatever key you hit while your cursor is in the text area is converted to the corresponding Hebrew character. It even has an on-screen keyboard for reference which lights up as you type. The app also allows you to switch from the classic Hebrew keyboard layout to phonetic layout. It is really awesome for those times you need to write an email response in Hebrew or do a quick Google search. There is even a Facebook app which allows you to access the keyboard from within Facebook for convenience while communicating with Hebrew speakers.
- Image via Wikipedia
Mikledet is developed by Chen Levkovich, and Israeli from Tel Aviv, here is a quote from the about us page:
I created Mikledet.com mostly for myself (and my wife). We lived in Munich at the time, without any P.C. at home. I connected to the Internet mostly from Internet cafes, which of course had no Hebrew support. We had no possibility to send Hebrew emails, until I created Mikledet.com (well at the beginning the name was e-vrit and then just Mikledet). I wrote all the initial code at the easy Internet cafe next to Munich’s central station, and at the time I used my home page at geocities.
He has also developed 2 other amazing apps, http://skypetranslate.com/, an app to translate Skype conversations to and from Hebrew, and http://www.muftah-alhuruf.com/, an Arabic keyboard similar to Mikledet (very useful for doing searches of Gaonic Literature in the original Arabic ).
Now that I have written the article that I (thought) had written before, I can tell you that Android 2.2 (Froyo) which I just updated to supports Hebrew and supports the Mikledet mobile and regular keyboards!
- Image via Wikipedia
I just got the Android 2.2 (Froyo) update and, amongst other really cool new features, it features Hebrew support! I was able to access Mechon Mamre’s library (http://www.mechon-mamre.org/) and lots of other Hebrew sites and content. I can even now see Hebrew in my Gmail app and in various other apps throughout the phone. If you have a Droid (like me) and want to get the Froyo update before it gets pushed to you OTA, check this article out for a quick and easy way to get the update without breaking any rules.
[UPDATE: I would recommend using the "ללא ניקוד" (non-vowelized) versions of Mechon Mamre (Tanach is available chaser (בכתיב המסורה) and maaleh (בכתיב מלא), because the vowel support isn't that good (read: doesn't work)]
Also be sure to check out our previous articles about Judaism and Hebrew on the Android Platform: [http://www.frumhacks.com/2010/03/android-apps-i-would-love-to-see/] [http://www.frumhacks.com/2010/02/android-rundown/]
We’ve all been there, out and about, about to take a bite of our snack or lunch when we realize, “Wait, what is the bracha on quinoa?” or “Do I say a borei nefashot after rice, or al ha’michya?”, if only we could all carry Halachos of Brachos in our back pocket. Well now you can! Thanks to an amazingly well built web app, Brochos.com, we all now have access to a breadth of knowledge on what the appropriate bracha is for a given situation. Whether you have a smartphone (Andriod, Iphone, Blackberry, Palm, etc.) or not you can access this database via its wonderful mobile site, touch site or by sending text messages and receiving automated responses, including sources.
The database covers a wide array of foods, from Ale to Zwieback, and has sources, which range from Mishna Berura to Halachos of Brachos, to back up its claims. Additionally, most database entries include pictures of the food in question to guarantee that we are talking about the same item, the actual text of the bracha for easy reference and articles about the proper shiur to be consumed to require an after bracha.
The database features an easy to search interface, with search (and autocorrect), alphabetical and food type references. All in all, it is well designed, very useful and intuitive and provides of wealth of neccesary information to the Frum consumer.
Well Done!
A new tool I discovered the other day called Preceden (http://preceden.com) creates really beautiful timelines simply and easily. It has tons of uses, I’m sure, but check out a sample timeline I created for the Jewish History class I teach (at SCY High School) http://preceden.com/timelines/2954-jewish-history it is still “under construction” but feel free to poke around and let us know some of the other uses you find in the comments below…
I have officially had my Droid for enough time to start getting demanding. I have been using the thing and still absolutely love it, but have come up with some (seemingly) easy to build apps that I would love to see come into existence for the Android OS Platform.
- GPS Data Davening Direction – I have an app that acts like a compass (GPS Data) and I can look up the exact compass heading to face during davening on MyZmanim.com, now all that someone needs to do is cobble these features together. An app that will look up you GPS location, reference the database at MyZmanim for the correct heading (Rhumb Line or Great Circle, your choice) and overlay that heading onto a compass on the screen…
- Minyan Maps/GPS Aware Minyan Reminder – MinyanMaps.com exists, a GPS aware app that could give you directions to the nearest upcoming minyan or set an alert and launch GPS Navigation the amount of time before the next minyan that it takes to get there would be really cool, again all the databases and info is out there, it is just about cobbling it together into a sweet app.
- Kosher Food Barcode/Hashkacha Scanner – Ok, this one is a little more complex, but just as doable. Google Goggles and Google Shopper already have the basic idea, now the trick is being able to take a picutre of a hashgacha symbol and see if it is good or not/scan a barcode of a product to see if it is kosher.
- Shabbos Alarm Clock – This may already exist, but I haven’t found it yet. A simple alarm clock application that doesn’t ring for an hour, but gives you the choice of how long to ring for…ideal for shabbos morning or a nice shabbos afternoon nap.
I recently got an Android phone (Motorola Droid for Verizon) and I am loving it. I was a Blackberry person for over 5 years and I even tried making the switch to the G1 about a year ago, but now with the new Droid I haven’t looked back. It really does do everything I want in a phone (or net-book for that matter!) and more. Here’s a look at some of the apps that I have been using so far (both Frum and not):
- Zmanim – This app is solid for grabbing Zmanim on the fly when you are away in a place that you don’t know the zipcode for. It picks up your GPS location and gives you the Zmanim for that location. The developer is nice and responsive and is working on improving the app. Features I Love: GPS location of zmanim, easy fingerswipe interface. Features I Wish: Widget implementation, GRA Zmanim, Reminders.
- Gallery Widget – Not what you think, I don’t keep pictures of my mother on my home screen…What I did do was take a picture of Modim De’Rabanan in my siddur and put it on my secondary home screen so that I can easily say it when the chazzan get there during chazarat ha’shatz and I have wandered away from my siddur…
- Tanach App – To be honest I don’t really use this, but I would. The Droid doesn’t have native Hebrew support and I have been to lazy to actually set it up, it just didn’t seem worth it for the occasional GTalk status…However this app does contain all of tanach in an easy to use, easy to reference format. Feature I Love: Search Feature I Wish: Native Hebrew Support.
- Agenda Widget – This little guy is my absolute favorite, it allows you to put your upcoming events right on your homescreen. It also allows for complete customization of which calendars to display (Shabbos times and Zmanim see http://frumhacks.blogspot.com/2008/09/how-to-get-jewish-calendar-on-all-your.html), how large the widget should be and the formatting of text. All events are linked to your calendar so when you click from the widget it opens to the event to view or edit. My favorite app! Feature I Love: Its existence, color coded calendars, customization. Feature I Wish: Multiple widgets with individual calendar set-ups.
- zmanimbot – Not really an app, but still my favorite zmanim thingy. See previous post http://frumhacks.blogspot.com/2008/11/zmanim-bot-put-zmanim-right-where-you.html
- Shazam – This is the coolest thing! Imagine you hear a song on the radio and you want to write a blog post about it later (http://songsstuckintherabbishead.wordpress.com/) all you do it click this app and it listens to the song, identifies it, and saves it for later. It also gives you options to search YouTube for the song or buy it on Amazon. Features I Love: Save tagged songs for later use, YouTube search to verify its the right song. Features I Wish: Syncing to cloud
- tDigitalClock – This app is a Shabbos lifesaver. All it does is turn your screen into a digital clock and keep the screen on all the time. Plug your phone in, open the app and you are good to go all shabbos long. No more waking up in the middle of the night to try and stumble around looking for a clock! It even lets you customize the background and text. Feature I Love: Prevents screen from sleeping Feature I Wish: Screen lock to prevent accidental Issur De’Rabanan.
- Easy Metal Detector Lite or Metal Detector – That’s right, this phone is a metal detector, no joke. I also thought it was a gag app at first, but after some serious testing it is real. No real uses other then being awesome, but sometimes that is important. And the other day while teaching I caught a kid using his phone and when he claimed he didn’t have one, I whipped out my Droid and found that he was hiding it in his sock, airport security style!
- Bubble – A bubble level, it has been especially helpful in hanging pictures and the like, works really well.
- Google Goggles – Search by pictures or see through walls, all you do is take a picture and the OCR and Google Picture Search does the rest, adding business cards to your contacts, finding books online, finding info on products. Additionally, you can hold the phone up and the GPS will kick in to show nearby businesses in the direction you hold the phone. I have actually used this quite a bit.
- GPS Status – Awesome compass app. Gives you exact headings and allows me to Daven in the correct direction exactly. Feature I Love: Detailed GPS Data, Compass headings. Feature I Wish: Davening integration with markers for great circle and rhumb line based on GPS location.
- Woot Checker – Does just that, great for woot-offs.
- WordPress – A nice app, can manage all my WordPress blogs, self hosted or not.
- Pandora and Pandora Widget – Really smooth streaming, doesn’t kill battery that much and the widget allows you to check on the song currently playing and control the music.
- Simpletext.ws – This isn’t really an app and really deserves its own post. I discovered this web app after searching for something like it for a while. I think it is my favorite find of the year. Essentially it is a Notepad in the cloud. It is a simple plain text editor that stores documents in the cloud and can be accessed from the browser on my droid. Notepad is to MS Office what Simpletext.ws is to Google Docs. I love it. It keeps my notes synced across all my devices and where ever I go. I can jot a quick note or write up some HTML code where ever and have it when I get home. It is awesome. And using the bookmark shortcut adding feature on the Droid it is basically an app, all I did was bookmark the page and add the shortcut to my homescreen and it behaves just like any of the other notepad apps that exist, except it is in the cloud. Did I mention it is clean and pretty looking. Feature I Love: Plain text only, save and open multiple docs, fast even on mobile, clean interface, everything about it. Feature I Wish: Sharing.
Image via Wikipedia
Image by audioeric via Flickr
We only have one oven in our kitchen and it is Fleishig (for meat), but I love pizza…the classic Kosher Kitchen Dilemma. Recently, after a late night post-shabbaton food party, I discovered the solution, stove-top tortilla pizza.
Image by dno1967 via Flickr
Recently we had a small remodel done to our kitchen and I felt it was time to clean up the place. The first place I decided to start was the fridge, the most gross part of the kitchen. When I removed the shelves I found them to be much grosser than I thought, caked with old organic food grossness. With the remodel of our kitchen we also had two (yes, we have finally made it) dishwashers installed and they came with free detergent, the fancy Cascade liquid kind that “dissolves foodstuff“, so I thought, I wonder if it will dissolve this “foodstuff”. I filled up the bathtub and added a squirt of detergent, sure enough after a few hour soak, they were completely clean! No scrubbing or any elbow grease at all!
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A free Android app, Daisy On/Off, provides the interface in this example for controlling the Bluetooth-enabled garage door and car starter.
If your phone is the main thing you have with you at all times, this may be a very worthwhile weekend project.
Bluetooth Garage Door Opener & Car Starter | Instructables
You can follow or contact Melanie Pinola, the author of this post, on Twitter.
Gabe Zichermann is the author of Gamification by Design and chair of the upcoming Gamification Summit NYC, where top leaders in the field – such as those profiled here – get together to share insight, key metrics and best practices. Mashable readers are invited to register with special savings at GSummit.com using code MASH10.
Gamification is the use of game thinking and game mechanics to engage audiences and solve problems. In other words, it means taking the best lessons from games like FarmVille, World of Warcraft and Angry Birds, and using them in business. Whether targeted at customers or employees, across industries as diverse as technology, health care, education, consumer products, entertainment and travel, gamification’s impact can already be felt.
While some have criticized the concept of gamification as shallow or demeaning, the initial findings from gamification specialists are nothing short of astonishing. Regardless of your business model, the following seven gamified innovations should inspire you to strategize via game analysis.
1. Make a Market: Foursquare
The first incarnation of the location-based networking field was littered with carnage, leading many to write off the entire concept. But Foursquare’s founders, veterans of the now defunct Dodgeball, succeeded with an ace in the hole: game mechanics. Exposed to the concept while working at Area/Code (Zynga’s recently acquired New York City-based game design shop), Dennis and Naveen concluded that mobile social networking would work if you were to change the dynamic from multiplayer to single player.
Instead of depending on the action of the crowd to provide intrinsic reinforcement (e.g. “Hey, you’re around the corner. Let’s grab a beer!”), Foursquare overcame the empty bar problem by becoming a single-player game. The user competes for badges and mayorships whether or not anyone is there to meet him. In the process, Foursquare proved that location-based networking wasn’t doomed to fail, that simple game mechanics can affect behavior, and that you can engage 10 million customers — all while raising $50 million.
2. Get Fit: NextJump
When you listen to NextJump CEO Charlie Kim describe his zeal for physical fitness, you immediately understand the energy that has propelled this interactive marketing platform into one of the nation’s fastest growing businesses. But keeping fit isn’t just Kim’s personal goal — he told me it’s also a practice he believes his employees should value as a tool for improving their lives, reducing company insurance costs and preventing employee absenteeism. To achieve those goals, NextJump installed gyms in its offices, and built a custom application that enabled employees to check in to each workout. Ultimately, they rewarded the top performers with a cash prize. After implementation, around 12% of the company’s staff began a regular workout regimen.
But Kim wasn’t satisfied. By leveraging the power of gamification, he retooled the fitness “game” to become a team sport. Now NextJump employees could form regionally based teams, check in to workouts and see their team performance on a leaderboard. Leveraging the game themes of tribalism and competition had an astonishing effect on behavior. Today, 70% of NextJump employees exercise regularly — enough to save the company millions in work attendance and insurance costs over the medium term — all the while making the workplace healthier and happier.
3. Slow Down and Smell the Money: Kevin Richardson
In many countries, speed cameras snare thousands of drivers each year — a quick shutter flash earns a miserable ticket in the mailbox. In some countries, particularly in Scandinavia, ticket amounts correspond with the driver’s salary, rather than his speed. But Kevin Richardson, game designer at MTV’s San Francisco office, re-imagined the experience using game thinking.
His innovative Speed Camera Lottery idea rewards those drivers who obey the posted limit by entering them into a lottery. The compliant drivers then split the proceeds generated from speeders. Richardson used gamification concepts to turn an negative reinforcement system into a positive, incremental experience.
When tested at a checkpoint in Stockholm, average driver speed was reduced by 20%. If the plan were scaled across the U.S., the results could mean thousands fewer injuries, millions of dollars worth of reduced costs and substantial environmental benefits.
4. Generate Ad Revenues: Psych & NBC/Universal.
Psych is a popular program on the USA Network, but these days, creating value for TV advertisers means connecting to the web and social media in creative ways. Enter Club Psych, the online brand platform for the show, and among the first major media platforms to get gamified.
The brainchild of NBC/Universal executive Jesse Redniss, Club Psych implemented gamified incentives to raise page views by over 130% and return visits by 40%. The resulting rise in engagement has generated substantial revenue for the company, bringing registered user counts from 400,000 to nearly 3 million since the launch of the gamified version. The media conglomerate has since embraced the strategy across properties, bringing gamification to ratings leaders like Top Chef and the The Real Housewives.
Other content publishers, like Playboy, have seen similar results. Their Miss Social Facebook app has achieved an 85% re-engagement rate and 60% monthly revenue growth with gamification.
5. Make Research & Evangelism Count: Crowdtap
Getting product feedback is a costly and challenging effort. Therefore, most marketers have come to loathe ineffective surveys and expensive focus groups. Enter Crowdtap, the hot New York City startup launched earlier this year that reached $1 million in revenue and 100,000 users in just over 90 days. The company offers consumers gamified rewards to complete research tasks and to share brand advocacy with others — something mere market research simply cannot do.
Through the use of gamified, virtual rewards, the company has been able to raise average user participation by 2.5 times, thus reducing research costs by 80% or more for key clients. By targeting consumer rewards along a motivational (not demographic) axis, CEO Brandon Evans reports that competition-oriented users are four times more likely to create quality comments and 12 times more likely to refer others to the platform. Instead of competing against the system, they challenge themselves and peers to excel — an extraordinary achievement by any measure.
6. Save the Planet: RecycleBank
Modern life is wasteful, and easy fixes are rare. By tapping into people’s desire for reward and competition through gamified experiences, governments, utilities and entrepreneurial powerhouses are rewriting the rules of sustainability — and making the world a better place.
In a Medford, MA pilot program, households competed in an energy smackdown in which the winning family managed to lower its carbon footprint by 63%. In a program called Putnam RISE, Indiana families are making thousands of pledges to reduce power usage through a competition. The schools whose families conserve the most energy receive a cash prize. And across the country, incentives experts at Recyclebank are using the power of gamification to radically improve home environmental compliance. So far, they’ve utilized game mechanics such as points, challenges and rewards to drive breakthroughs. For example, the project has seen a 16% increase in recycling in Philadelphia, where the recycling rate has broken 20% for the first time in history.
7. Make Teaching Fun: Ananth Pai
As former globetrotting business executive turned elementary school teacher, Ananth Pai has seen it all. But when he inherited his class in White Bear Lake, MN, Pai realized there had to be a better, more engaging way to teach. So he grouped students by learning style, and retooled the curriculum to make use of off-the-shelf games (both edutainment and entertainment) to teach reading, math and other subjects. Students play on Nintendo DS and PCs, both single and multiplayer, for example. Their overall point scores are tabulated and shared using leaderboards.
In the space of 18 weeks, Mr. Pai’s class went from below third grade average reading and math levels to mid-fourth grade. The classroom success is supported by video interviews with his kids, who say “Learning with Mr. Pai is fun and social.”
In addition to these seven great tips, dozens more success stories pour in each week, underscoring the tremendous investment of time and money into gamification. Gartner Group estimates that by 2015, 70% of the Forbes Global 2000 will be using gamified apps, and M2 Research forecasts that U.S. companies alone will spend $1.6 billion on gamification products and services by that same year.
Gamification spans the gamut — from the hundreds of startups that launch with game mechanics incorporated into their products, to the big brands that make gamification a hallmark strategy. Regardless, the message is the same: the future will be more connected, more social and more fun than ever before.
More About: competition, foursquare, game mechanics, games, gamification, incentives, social media
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You like Google+, but it's still very new and you're not about to abandon Facebook. Lucky for you, there's a simple, extension-free way to use Google+ to post your status updates and have them jump over to Facebook without any effort. All you need to do is grab your Facebook mobile email address for posting, add it to its own circle, then include that circle whenever you post on Google+ and turn on notifications. This will cause notifications to be sent to the Facebook mobile email address and those updates will be posted to your Facebook account. For step-by-step instructions with pictures, check out the full instructions over at But Seriously.
How to Update Facebook From Google+ (Without Using an Extenstion) | But Seriously...
You can follow Adam Dachis, the author of this post, on Twitter and Facebook. Twitter's the best way to contact him, too.
Shared by AdamReaders offer their best tips for catching shuteye in the car, preventing your food from being stolen from your workplace fridge, and more safely storing your Social Security number.
This is awesome for Israel where I am in WiFi only mode!
Web service Move2Picasa migrates all your photos from Facebook to Google Plus. Just visit the site, log in with Facebook, and let it do its work.
Google Plus uses Google's Picasa Web Albums (soon to be renamed to Google Photos) as the backend for Google Plus photos, so in order to migrate your Facebook photos to Google Plus, you're actually moving them all to Picasa. With Move2Picasa, that process is extremely simple. The only catch is that, as of this publishing, the site is backed up with users looking to migrate, so it might take some time before it finishes your migration.
Move2Picasa | via TechCrunch
Preparing for the unknown can be pretty daunting when you're completely out of your element. Scott Belsky, founder and CEO of Behance, suggests that the key is to imagine yourself in the shoes of someone else who regularly deals with your particular situation.
Obviously you can't be an expert by way of imagination, just like Florida can't prepare for snowfall like Minnesota—it's just too much effort for a temporary issue. But if you want to avoid getting flustered, you want to look at how an expert would handle your situation and see if there's a way you can adapt their approach to your circumstances. Even if you don't come up with anything all that great, you end up psychologically normalizing your inflated concerns so you're not thrown for a loop when something unexpected happens. Basically, just the act of thinking about the problem and how an expert could handle it will help you feel more comfortable if it arises and you have to deal with it.
How to Navigate the Unexpected and Keep Your Cool | Open Forum
You can follow Adam Dachis, the author of this post, on Twitter and Facebook. Twitter's the best way to contact him, too.
If you've got a serious Google Apps crush, or you're using multiple accounts to manage a whole host of email addresses and Apps tools, you've just had your account cap tripled. Google now supports up to 10 account sign-ins at once, though with the usual caveat that not all apps are supported. [Google Operating System]
Larger than life challenges to Torah values can be met in two different ways. We can prudently retreat, placing the sanctity of what is most important to us ahead of all other needs and feelings. Alternatively, we can face these challenges with confidence and certainty that nothing can compete with Torah, that it can and will triumph over every meretricious substitute.
Neither approach is more correct than the other. Different times, different communities, different challenges may require one approach, rather than the other. Discretion can be the better part of Torah valor at times – or it can be a sign of insecurity and retreat. Two people facing the same kind of challenge may individually opt for the opposite approaches; each one’s intentions can be le-shem Shomayim. Arguing about which one is “the” Torah approach is shallow and silly. We likely have representatives of both approaches among our readers.
I will confess to having chosen the latter one at a relatively early age. It has had its rewards and its failures. To this day, my final message to the seniors I teach in a modern Orthodox school is that whatever new ideas, concepts and challenges they face, remember that you had some teachers who looked you straight in the eye, and said, “Torah will bow to no challenge. There is nothing out there that holds a candle to it.”
Seeing this approach triumph at times is therefore a great thrill. Today was one of those days. One of the greatest challenges to modern Orthodox kids (the ones who think, rather than party when they get to the Ivy’s) is biblical criticism. Rumor has it that James Kugel’s course on it at Harvard did more damage to emunah than beer bongs.
Millions of readers of hundreds of papers around the world read an AP story today about an Israeli algorithm that can identify the author of written works. Developed by a team lead by Prof. Moshe Koppel of Bar-Ilan, this authorship attribution software (a branch of artificial intelligence) has previously been successfully applied to non-Biblical applications. It has helped determine authorship of a work of the Ben Ish Chai. It can determine whether an author is male of female.
In a paper delivered last week at an academic conference, Koppel’s group showed how their program could cull the so-called P fragments from the rest of Chumash. The programs results match those of a laborious manual approach around 90% of the time. It can do in minutes what takes teams of scholars years.
Why should we care? We don’t subscribe to the documentary hypothesis, do we? Most of the minority of our community who have even heard of it try sweeping it under the carpet, or dismiss it with something ineffective like “Wellhausen was an anti-Semite; ergo, all biblical criticism is stupid.” For that matter, why is Moshe Koppel involved in this project? Read on:
What the algorithm won’t answer, say the researchers who created it, is the question of whether the Bible is human or divine. Three of the four scholars, including Koppel, are religious Jews who subscribe in some form to the belief that the Torah was dictated to Moses in its entirety by a single author: God.
For academic scholars, the existence of different stylistic threads in the Bible indicates human authorship.
But the research team says in their paper they aren’t addressing “how or why such distinct threads exist.”“Those for whom it is a matter of faith that the Pentateuch is not a composition of multiple writers can view the distinction investigated here as that of multiple styles,” they said.
In other words, there’s no reason why God could not write a book in different voices.
“No amount of research is going to resolve that issue,” said Koppel.
In the space of a few lines, Moshe Koppel told the world three things. He told them that frum Jews still believe that the Torah was given by HKBH, even though that makes them part of a very small part of the world’s population. (Even devout Christians see the Bible as “Divinely inspired,” rather than authored. He told them that, as a frum Jew, he has a way of looking at what seems to be evidence of multiple authorship, and interpreting it in an entirely different way, perfectly consistent with traditional belief.
Subliminally, he also communicated the supreme confidence of the committed Jew not to hide from or deny hard evidence of something that seems to conflict with traditional modes of thought. One way or another, this very bright Jew has enough emunah to confront any truth without fear that his relationship with Hashem or His Torah will be disturbed.
This was a rich and elegant kiddush Hashem.
[Kudos to Rabbi Ephraim Buchwald of NJOP for pointing out the story]
[For a fuller explanation in Dr Koppel's own words, see the July 11 entry of the Seforim blog]
Holy tweet! The Pope is on Twitter.
His Holiness used the Vatican’s news account to send his first tweet, which announced the launch of a news information portal (and, of course, praised Jesus).
Unlike other tweets sent from the account, the tweet from the Pope was sent using Twitter for iPad.
Does the Pope have an iPad? You bet! Or at least he used one to launch the new site.
We wouldn’t expect any less, technologically speaking, from the leader who has overseen the launch of the Vatican’s YouTube channel and “Pope2You” mobile and Facebook apps as well as encouraged priests to blog.
Photo courtesy of Flickr, catholicism
More About: catholic church, ipad, pope, trending, twitter
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Google has launched a new tool that makes it easy for businesses to create mobile-friendly websites incredibly quickly with Google Sites.
The new mobile templates for Google Sites is a follow-up to the mobile sites rollout the company introduced last week.
Now in addition to automatically rendering pages in mobile friendly layouts, users can select pre-formatted templates for things like landing pages, social interaction, lead generation and eCommerce.
Google put a video together that highlights the new feature:
It’s extremely easy to set up a new mobile site. Just select the template you want to use, pick a color scheme and a URL (you can forward a custom domain to your mobile Sites page in the settings), and then use the standard Google Sites editor to make changes.
On the Google Mobile Ads blog, the company touts the benefits of having a mobile-friendly site. This is especially true for small businesses that might not have the resources to have a major mobile presence, but still want to offer mobile visitors important contact information, directions and other data.
After spending some time with the new mobile templates, we’re impressed with the new offering. This is basic, no-frills stuff, but that’s part of the appeal. Try it out and let us know what you think.
More About: Google, Google sites, mobile web design, mobile websites
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That space under your kitchen or bathroom sink is premium real estate. One way to organize your cleaning supplies without having to buy under-cabinet organizers is by installing a tension rod in the cabinet.
These cheap and adjustable rods are a great way to hang spray bottles (you probably have more than one) or, perhaps, s-hooks for other tools. It's a quick fix for spaces that are usually cramped.
Under Sink Solution: Hang Spray Bottles from Tension Rod | Apartment Therapy
You can follow or contact Melanie Pinola, the author of this post, on Twitter.
Google is getting more social, and its web analytics tools are no exception; Google Analytics and Google Webmaster Tools have added new tools for tracking the impact of tweets, likes, +1s & more on your website’s traffic.
Google Webmaster Tools now has a “+1 Metrics” section, which provides reports on the impact of the +1 Button on search. The new analytics show how +1s affect your website’s clickthrough rate (CTR). It tracks the amount of +1s on a given page, the CTR with +1 annotations and the CTR without +1 annotations. The new tool also graphs out the amount of annotated impressions and annotated clicks your website receives over time.
Google has also added an Activity report and an Audience report to Webmaster Tools. The Activity report displays how many +1s your website’s pages have received. The Audience report displays geographic and demographic data about users that have +1′d your website’s content.
Even more useful is Google’s new Social Plugin Tracking tool for Google Analytics. The tool compares the impact of different types of social actions on your website. It not only tracks +1s, but it also tracks Twitter tweets, Facebook Likes, Facebook Sends and other social actions.
Social Plugin Tracking generates three reports: Social Engagement, Social Actions and Social Pages. Social Engagement tracks behavior changes (time on site, pageviews, bounce rate, etc.) for visits from social plugins. Social Actions tracks the number of social actions users take on your site, and Social Pages compares your pages on the number of social actions they are receiving.
These tools give website owners a great deal more insight into the impact of social on their websites. Tracking social just makes sense, especially as social sites drive more of the web’s traffic. We also suspect that Google also wants to encourage more sites to adopt the +1 Button. Raw data showing that +1s increase web traffic is the most convincing thing Google can provide.
More About: Google, google analytics, Google Webmaster Tools
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When ants invade your home, it's time to battle. You don't have to use ant baits with pesticide in the traps, however, since there are several natural solutions to getting rid of ants and keeping them out.
Dealing with the Ants Already in Your Home
Probably the most commonly used ingredient in house ant control is Borax. Previously we've suggested a 50/50 solution of Borax mixed with sugar placed in a small cap, since most ants are drawn to sweet things. Jonathon Hatch writes on Get Rid of Things that the sweet-based ant baits work for getting rid of Sugar Ants (a.k.a. House Ants or Pavement Ants; those little brown ants that make mounds in the pavement), Pharaoh Ants (golden ants with voracious appetites), and Argentine Ants (long dark ants). If you live in the south where red fire ants swarm or have carpenter ants, unfortunately insecticides seem to be most effective.
Besides Borax, you could also sprinkle a baby powder firewall near the ants' point of entry to make ants inside your home lose their scent trail, get lost, and eventually die.
Keeping Ants at Bay
To discourage ants from coming inside your house, the baby powder trick may work as well because ants won't climb over the powder. There are other options that also involve scent or clever uses, a few of which we've mentioned before:
- Put cucumber slices near cracks or entry points because ants apparently hate cucumbers.
- Draw chalk lines around your doorways and windowsills—as with the baby powder, this may work because ants don't like particles sticking to their feet.
- Put bay leaves or sprinkle cayenne pepper where the ants are coming in; according to Planet Green, ants hate the scent of these.
- Make a cleaning solution of vinegar, water, and about ten drops of tea tree oil and spray it around your counters/doorways/etc. Also similar to the baby powder trick, this makes ants lose their scent trails and stop coming around (hopefully).
Regularly cleaning up in your kitchen, taking out the trash, and sealing door sills and window sills are also all good measures. Have any other ant control suggestions? Let's hear them in the comments. Photo by Shira Gal.
You can follow or contact Melanie Pinola, the author of this post, on Twitter.
Jamie Beckland is a Digital and Social Media Strategist at Janrain where he helps Fortune 1000 companies integrate social media technologies into their websites to improve user acquisition and engagement. He has built online communities since 2004. He tweets as @Beckland.
Marketers have built a temple that needs to be torn down. Demographics have defined the target consumer for more than half a century — poorly. Now, with emerging interest graphs from social networks, behavioral data from search outlets and lifecycle forecasting, we have much better ways of targeting potential customers.
The rise of mass-produced consumer goods also brought the rise of mass-market advertising. In the 1950s and 1960s, the goal of television was to aggregate the most possible eyeballs for advertisers. In order to convince consumers that an advertising message was relevant to them, consumers had to buy the idea that they were just like everyone else.
Marketers created that buy-in by bucketing people into generations. When you lump 78 million people into one group called “Baby Boomers,” it’s much easier to sell them stuff, especially when consumers accepted their generational classification.
But now, that entire system has broken down. The year that someone was born will not tell you how likely he is to buy your product.
Fragmentation is now the norm because the pace of change is accelerating. Generations have been getting smaller because there are fewer unifying characteristics of young people today than ever before:
With the recent rise of the social web, people self-select into groups so small, so fragmented, and so temporal, that no overarching top-down approach could be successful at driving marketing performance.
Marketers have responded by adding more demographic information to the mix, but even that is a losing battle. I worked with one client who was introducing a technology product, and had identified a target market of “connected consumers.” Connected consumers were 34-55, had a household income over $120k, and read technology publications regularly. This target market represented 14 million consumers.
They were targeting 14 million consumers to sell 50,000 units — that means they were hoping for 3.5 sales for every 1,000 people with whom they connected through their marketing.
What if, instead, you could get 500 sales from every 1,000 people you marketed to?
It’s possible through psychographic profiling. Psychographics look at the mental model of the consumer in the context of a customer lifecycle. Amazon.com has long been a leader in this space, through innovations like “recommended products” and “users like me also bought.” Its algorithms have learned to predict its users, and what they are interested in. And now, there are a number of tools that any business can use to leverage psychographics.
Here’s how a psychographic profile might look different from a traditional marketing profile target for a childcare provider:
Psychographics provide much more useful information about users. There are multiple data sources making this possible today. Social profile data, behavioral data and customer lifecycle data can now finally be leveraged to contact people who are ready to buy.
Social Profile Data
Profile data from social networks consist of all the fields users grant permission for brands to use on their behalf. Most things that users track on social networks can be leveraged to create a closer relationship with a customer. Fields like relationship status, alma mater, interests and occupation can all be managed through social profile data management tools.
Social profile data is the critical cornerstone of psychographic insights. The level of nuance and insight provided by social data, when compared to standard demographics, is the difference between performing surgery with a scalpel or a butter knife. Previously unimaginable questions are now routine:
- Are customers who kayak more likely to buy water shoes than those who canoe?
- Who is more likely to spend over $100 on an order: Seattle Seahawks fans or Seattle Mariners fans?
- Are your customers more likely to purchase when they move across the state or across the country?
In addition, companies such as GraphEffect are measuring purchase intent by doing semantic analysis on Facebook status updates. This type of qualitative analysis can move users into specific marketing funnels from their very first online experience with your brand.
Behavioral Data
Retargeting advertising messages is gaining popularity among marketers, but its very success has jeopardized its effectiveness. Ads that follow users around the web have been implemented — usually poorly. Every ad network quickly incorporated the ability to place cookies in users’ browsers, and display specific ads to them any time they visit a site that’s part of their networks.
The next generation of ad targeting will focus more on telling the customer a story over time, based on specific behavior triggers. That means ad networks and clickstream data aggregators will work together to trigger when a customer moves forward in a mental model toward a purchase event.
Site content and product recommendations will also be informed by clickstream analysis. Companies such as RichRelevance, Certona, Baynote and Monetate all offer the ability to personalize information to specific visitors based on their behavior. Leveraging those alongside a payload of social profile data can turbocharge those services from the first moment a new user visits a site.
Customer Lifecycle Data
Social profile data can also be used to predict customer lifecycle. Imagine knowing not only if a customer has children, but the exact ages of those children. In addition, key indicator purchases, like buying diapers for the first time, indicate a customer entering a new lifecycle. Other key indicators, like shipping address changes, first purchases of furniture, or first purchases of substantially higher-value goods can all indicate the start of a new customer mentality and behavior pattern.
These patterns are predictable, so you know the future behavior of high school seniors by looking at the current behavior of college freshmen. By using demographics alone, all high school graduates would be marketed to identically. Using psychographics, we know who is likely to be interested in specific product or content recommendations at a specific time — such as when they actually start their first day of college.
This vision is starting to gain traction among serious marketers. At the 2009 Internet Strategy Forum, Xerox’s VP of Interactive Marketing, Duane Schulz, said that a 1% clickthrough rate was a huge failure — even though it is 10 times the industry average. In his mind, a successful campaign would never waste 99% of its impressions. Using psychographic data, you don’t have to waste any impressions.
We have seen a similar upheaval in marketing before. In the 1960s, marketers who embraced the power of television, broad-based insights into psychology and demographic data created world-class brands and billions of dollars in value. At that time, if you didn’t advertise on TV, you lost. Today’s new tools offer a similar choice: Build a deep understanding of your customer, or risk irrelevance.
Image courtesy of iStockphoto, porcorex
More About: advertising, business, data, demographics, MARKETING, social media, trending
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We also realize there is a lot of mis-information about the Flipped Classroom and quite a bit of controversy about whether or not this is a viable instructional methodology.
Lots of organizations come to our company, Advertising for Humanity, asking for "a new brand." They typically mean a new name, or icon, or a new look and feel for their existing name. Lots of people think that brand begins and ends there — that once we shine up the name they can stick it below their email signature, pop it on their website, and, voila, they have a new brand. Much of our work consists of disabusing people of this notion.
Brand is much more than a name or a logo. Brand is everything, and everything is brand.
Brand is your strategy. If you're a consumer brand, brand is your products and the story that those products tell together. Ikea's kitchen chairs' tendency to fall apart after two years is part of the company's brand. If you're a humanitarian organization, brand is your aspirations and the progress you are making toward them. Share Our Strength's audacious goal to end child hunger in America in five years is its brand. The work the organization is doing to get governor after governor on board is its brand. Its seriousness is its brand. Back in 1969 NASA didn't have the best logo. But man did it have a brand. It has a nicer logo now — but the brand no longer stands for anything. If you don't know where you're going or how you're going to get there, that's your brand, no matter what fancy new name you come up with.
Brand is your calls to action. If Martin Luther King had offered people free toasters if they marched on Washington, that would have been his brand. Are your calls to action brave and inspiring or tacky? Are they consistent with some strategy that makes sense? Getting more Facebook "likes" isn't a strategy, in and of itself. If you're a humanitarian organization, the things you ask your constituents to do are your brand.
Brand is your customer service. If donors call your organization all excited and get caught up in a voicemail tree, can't figure out who they should talk to, and leave a message for someone unsure if it's the right person, that's your brand. It says you don't really care all that much about your donors. If they come to your annual dinner and can't hear the speaker because of a lousy sound system, that's your brand. It says that you don't think it's really important whether they hear what you have to say or not. If the clerk at your checkout counter is admiring her nails and talking on her cell phone, she's your brand, whether she's wearing one of the nice new logo caps you bought or not.
Brand is the way you speak. If you build a new website and fill it with outdated copy, you don't have a new brand. If the copy is impenetrable — a disease of epidemic proportion in the humanitarian sector — that's your brand. If you let social service jargon, acronyms, and convoluted abstractions contaminate everything you say, that's your brand. If your annual report puts people to sleep, that's your brand. If it's trying to be all things to all people, that's your brand.
Message is a central part of your brand, but message alone cannot make a great brand. How many times have you encountered a product or service that didn't live up to what the copy writers told you about it? That disconnect is your brand.
Brand is the whole array of your communication tools. Brand is the quality of the sign on the door that says, "Back in 10 minutes." It's whether you use a generic voicemail system with canned muzak-on-hold, or whether you create your own custom program. The former says you are just like everyone else and you're fine with that; the latter says you are original. You might have a pretty sale banner that adheres to all the right visual standards, but if it's sagging and hung up with duct tape, that's your brand. It says you don't pay attention to the details. Can you imagine seeing a crooked banner with duct tape in an Apple store? Never. And that's their brand. It says that the motherboard in the Mac isn't hanging by a thread either.
In the digital age, user interface is your brand. If your website's functionality frustrates people, it says that you don't care about them. Brand extends even to your office forms, the contracts you send out, your HR manuals. Do you rethink traditional business tools or default to convention? The choice you make says a lot about how innovative your brand is.
Brand is your people. Brand is your people and the way they represent you. Having a good team starts with good hiring and continues with strong and consistent training and development. No matter how well your employees adhere to your new brand style guide, if they couldn't care less about the job they're doing, that's your brand.
Brand is your facilities. Are the lights on, or is your team working in darkness? Is the place clean and uncluttered? Does it have signage that's consistent with your visual standards? Does it look and feel alive? Your home is your brand.
Brand is your logo and visuals, too. A great brand deserves a great logo and great graphic design and visuals. It can make the difference when the customer is choosing between two great brands. But these alone cannot make your brand great.
Ultimately, brand is about caring about your business at every level and in every detail, from the big things like mission and vision, to your people, your customers, and every interaction anyone is ever going to have with you, no matter how small.
Whether you know it or not, whether you have a swanky logo or not, you do have a brand. The question is whether or not it's the brand you really want.
by Dovid Landesman
Many of us, based on personal conversations as well as perusal of various blogs, seem to share discomfort when confronted with yet another advertising campaign by Kuppat ha-Ir and its fellow travelers. It has become a rarity to see pictures of R. Aron Leib, R Elyashiv or R. Chaim Kanievsky unattached to promises of health, wealth, zivugim and/or children et. al Various deals are offered for prayers at a potpourri of holy sites in Israel and abroad, all suggesting that yeshuah is but a phone call and credit card payment away.
At the beginning of last week a flyer appeared in my mailbox soliciting funds for the provision of supplies to those who were travelling to Miron for Lag ba-Omer. In a departure from the practice of similar solicitations offering bounty for those providing chai rotel of inebriating liquids, this request was for money to purchase shoko and a lachmaniah [a bag of chocolate milk and a roll] – I assume for the children who would be attending the hilula. Incidentally, but this would be grounds for a separate posting, many people claim that Rebbi Shimnon bar Yochai leaves Miron on Lag ba-Omer because he cannot stand the scene.
However, an e-mail that I received yesterday leads me to believe that not all is lost and there still are a number of sane individuals in the asylum. The e-mail quotes a rav [identity unknown to me] who offers a list of time tested segulot straight from the pages of the Torah, Talmud and rishonim. As a public service, I have translated them and cited the sources. I would be grateful to readers who would add their own submissions in the comments section.
1. Segulah for recovery from illness – go to a doctor [Berachot 60a, Bava Kamma 46b)
2. Segulah for longevity – lead a healthy lifestyle (Rambam, De’ot 4:20)
3. Segulah for marriage – look for a suitable wife (Kiddushin 2b)
4. Segulah for shalom bayit – love and forebearance (Sanhedrin 7a, Bava Metzia 59a)
5. Segulah for children – prayer to Hashem (Shmuel I 1)
6. Segulah for yir’at Shamayim – learning (Avot 2:5)
7. Segulah for spirituality – learning and mitzvah observance (Megillah 6b)
8. Segulah for kavanna in prayer – take it seriously (Berachot 5:1)
9. Segulah for pure faith – don’t believe in segulot (Devarim 18:13)
I would add the following two:
10. Segulah for honest paranasa – learn a profession (Kiddushin 30a)
11. Segulah to prevent drowning – learn how to swim (ibid.)
[Editor's note: I would add one more.
12. Segulah for absolutely anything at all - Daven! (Source: G-d. See Yeshaya 65:24, and Nefesh HaChaim on it, if you don't get the message from the pasuk)
Maybe we should open this up to readers.]
Rabbi Dovid Landesman resides in Ramat Beit Shemesh where he comments on the foibles of living in Israel. His latest book – FOOD FOR THOUGHT – NO HECHSHER REQUIRED – is available at Jewish bookstores or on Amazon.com
How to distract yourself during boring meetings depends on ever-shifting expectations of corporate etiquette. The ubiquity of handheld devices has made it easier – and in many places, more acceptable – to show less than undivided attention to the speaker. Old-timers will call this rude; younger people will call it multitasking. Whatever you call it, the Torah always prescribes a better way to do it – even if you happen to be sitting at an Israeli cabinet meeting.
Prime Minister Netanyahu spoke earlier today at a Yom Yerushalayim gathering at the Mercaz Harav yeshiva. Arutz-Sheva reported a delightful snippet of his remarks:
Netanyahu started by recalling how the government ministers sit during their meetings and browse through letters and other reports. He noted, however, that one minister browses through the Tanach and sometimes the Talmud. That minister, said Netanyahu, is Justice Minister Ya’akov Ne’eman, who was sitting on the dais to the right of him.
“For Ne’eman, public service is holy work,” said Netanyahu, “and as such, from time to time he shares with me something new that he’s found.”
Shared by Adam
Kosher YouTube!
Chrome: YouTube is great, but some of its features are annoying. With the YouTube Options for Google Chrome extension, you can suppress in-video ads, remove comments, disable annotations, and more. The extension allows you to completely change the look and feel of YouTube.
YouTube Options for Google Chrome was actually built to work for any web video site like Vimeo, DailyMotion, and Funny or Die, but most of its features are specific to YouTube. Once installed, you can toggle in-video ads and annotations with a checkbox, automatically set your preferred viewing resolution, and even set all YouTube connections to HTTPS.
The extension also allows you to tweak the layout of YouTube pages. You can add a download link to every video, hide the comments, change the background, and more. YouTube Options for Google Chrome is available in the Chrome Web Store. The version of the extension that supports FLV downloads is available at the developer's site.
YouTube Options for Google Chrome | Chrome Web Store via Addictive Tips
You can reach Alan Henry, the author of this post, at alan@lifehacker.com, or better yet, follow him on Twitter.
Sharing your thoughts is easy, but giving someone constructive criticism about their job performance or their quality of work is difficult. Instead of just telling someone that you disagree or dislike their work, if you give them valuable feedback that helps them improve, they're more likely to take it to heart.
Jacob Share, writing for the Personal Branding Blog, explains that the perfect formula for constructive criticism is to first establish your credibility, toss in a compliment (if you wish,) outline your actual concerns and why you feel the way you do, and finish up with ways you think the work can be improved. He also notes that it's important to offer a way to follow up: for many people, knowing that you're not just trashing them and walking away makes all the difference between them taking your advice seriously.
Plus, if you make sure to follow up, or at least let them follow up if they wish, you put yourself in a position where your judgment and opinion can be trusted. Ultimately, you're doing yourself and the other person a favor by explaining why you feel the way you do instead of just telling them how you feel. How do you share your criticism with others if you want them to actually listen to you? How do you prefer people approach you with ways you can improve? Share your thoughts below. Photo by Gangplank HQ.
The Formula for Perfect Constructive Criticism | The Personal Branding Blog
You can reach Alan Henry, the author of this post, at alan@lifehacker.com, or better yet, follow him on Twitter.
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Song Stuck In Head: Undies Theme Song Artist: UOTO (Undies On The Outside) Link: MySpace Music Page
An interesting question came to my attention recently, it is one that I have pondered in the past but never heard a spiritual approach to. This question also got a song stuck in my head that I haven’t heard since high school…
I rock the undies on the outside!
Who rocks the undies on the outside?
We rock the undies on the outside!
This song is the theme song for “Undies On The Outside” a Los Angeles based band from the early 2000s, and it expresses a certain mentality, one that reflects this generation’s mentality: ’What is normally on the inside, we show off on the outside!’ Undies are a thing that are usually private and yet, express a certain part of our souls, they reflect a lot about a person’s individuality and personality, as the song says “I rock undies in three different shades/I rock five pairs just in one day”. People will also often spend lots of money on undies, different brands “Gucci, Gap and Calvin Klein/Get ‘em while they’re hot and buy the whole line”, etc. but this extreme expenditure and focus on undies would generally be a private thing. This song is an anthem for those who have an extreme desire to express the inner parts of their souls, things that are normally kept private are made public and flaunted to the world.
Many people would condemn this mentality as having a lack of tzniut. Tzniut, often translated as modesty, is generally taken to mean covering up that which is attractive or which draws attention. People take this idea to mean that a person should cover up their insides – their pnimiut - and keep those things which make them special private. This could not be further from the truth! Tzniut is supposed to cover up those things that we share in common with others, those things that distract us from our pnimiut - essence or insides – and that would end up blocking our individual expression.
The mentality of ‘undies on the outside’ is a very healthy Torah mentality. To better express this, let me present the question that I mentioned in the first paragraph. “Why is the male reproductive organ of mammals on the outside of the body? This seems to be ‘unintelligent design’! This organ which is responsible for the perpetuation of the species should be the most protected, not most exposed.” First of all, not to enter the Intelligent Design vs. Evolution debate (of which I don’t really see a debate, in my mind both opinions could work in harmony…) but those evolutionists who use this question as a proof against intelligent design are asking an equally damning question on their own theory. If the placement of the organ seems “unintelligent” than according to survival of the fittest the species with this placement should have died off, and if it is evolutionarily sound than the placement must have some intelligence to it…I heard a video tour online of a zoo with a rabbi recently who expressed a very interesting idea, he explained that the briah - creation – is here to teach us. There is something to be learned from all the seemingly insignificant parts of creation (see intro post) and he applied this idea to the placement of this organ. He explained that the organ was placed in this way to teach us that, in a spiritual sense, our creative aspect, the part of us that has the greatest potential to contribute to this reality must be on the outside, not hidden or protected from view. This is the lesson to be learned from male mammals in the zoo.
(For those who are interested, a very satisfactory scientific answer to the above question is that having the sperm in a more hostile environment creates a mini-survival-of-the-fittest situation in which the weaker and/or lesser quality sperm cannot survive, leaving only the top-notch cells to make the journey and perpetuate the species)
So, to sum up, rock your undies on the outside (in a metaphorical sense)! Don’t cover up and hide the parts of your soul that make you who you are and/or are the parts of you that are creative and can be used to contribute to the universe.
Song Stuck In Head: Darius Rucker- It Won't Be Like This For Long Click here for lyrics and to listen (YouTube Link)
I wrote the below Dvar Torah for the West Coast OU Bulletin the same week that I came up with the idea for this blog. I actually had a completely different song stuck in my head which inspired (post forthcoming) the blog, but I feel that the hashkafa presented in this piece reflects, at least in my opinion, the hashkafa which inspired this blog…enjoy!
There is wisdom all around us. The world that God created is a beautiful testament to His Glory and there is not one thing that is “accidental” and that we cannot glean some piece of wisdom from. I was recently driving, engaging in one of my guilty pleasures in life – listening to Country Music – when a song came on the radio, it went like this:
He didn’t have to wake up
He’d been up all night
Layin’ there in bed listenin’
To his new born baby cry
He makes a pot of coffee
He splashes water on his face
His wife gives him a kiss and says
It gonna be OK
It won’t be like this for long
One day soon that little girl is gonna be
All grown up and gone
Yeah, this phase is gonna fly by
So, he’s tryin’ to hold on
The song tells a story about a father and his daughter, through the good times and the bad, he would remind himself that “It won’t be like this for long”. During the bad times, it helped him get through them, and during the good times, it reminded him that he needed to hold onto those moments, because they too would pass. This song nearly brought tear to my eyes and when I got to school I decided that I would focus that day’s Jewish Philosophy class on this topic. Gam Ze Ya’avor – This Too Will Pass. The famous story of Shlomo Ha’Melech and the ring brought back to him by his trusted advisor with that very inscription.
This Dvar is not about Gam Ze Ya’avor, it isn’t even about Shlomo Ha’Melech, it is, however, about Country Music. In this weeks parsha, preceding the plague of Barad – hail – the Chumash tells us that there were two groups of Egyptians, those who were in awe of God and took their cattle inside to avoid the destruction of the plague and those who “Lo Sam Libo – didn’t pay attention” and left their cattle outside to be destroyed by the hail. There is a glaring lack of symmetry here, should the pasuk not have said “Those who were in awe of God took their cattle inside and thosewho were not in awe of God left their cattle outside”? This seems to be the logical symmetrical wording! But of course, the Psukim are teaching a much deeper lesson, there are expressing to us an important secret in how to live our lives…
When we learn Torah, we do not need to make a new Bracha each time as we do with food, rather, the Bracha we make each morning stays with us throughout the day, this is why we say “La’asok Be’Divrei Torah – To be involved in the words of Torah” the commandment is to be “involved” in the Torah, ordinarily a hefsek – disruption – would require a person to make a new bracha before completing a commandment, but not in this case, we only make one bracha each day. This is precisely the secret the Pasuk from our Parsha and the story of the country song is teaching us. As we move through our days, we do not spend our time in the shul 24/7 we are not all privileged to spend our days in the Beis Medrash from dawn ‘till dusk, but that does not mean that we cannot be involved with God and Torah study all day long. When a song comes on the radio, or we see a beautiful flower, we need to “Sam Lev – pay attention” because NOT paying attention tantamount to not being in awe of God, that is the true symmetry of the pasuk from our parsha. Wisdom and the Torah are all around us, God builds this world using the Torah as His blueprint all we need to do is “pay attention” and we will be able to be “involved in the words of Torah” all day long. “Reishit Chachman Yirat Hashem – The source of wisdom is awe of God” (Tehillim 111:10) and being in awe of God is as easy as opening your eyes and paying attention to the world around you.
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There is an ancient Jewish tradition, dating back around 2000 years, it is quoted in the Talmud (Brachot 60b), “אמר אביי…כי נפיק אומר ברוך אשר יצר את האדם בחכמה וברא בו נקבים נקבים חללים חללים גלוי וידוע לפני כסא כבודך שאם יפתח אחד מהם או אם יסתם אחד מהם אי אפשר לעמוד לפניך – Abaye said, when a person leaves the restroom he should say, ‘God is the source of all blessing, He created man with wisdom, and built in him openings and cavities, it is clear before His holy throne that if one opened at the wrong time or closed at the wrong time a person could not live.’”
As we have discussed before, every action is a spiritual action, every action that we take can be something to connect us with God and our Jewish heritage. There is an ancient Jewish value that is being transmitted to us by this blessing that Abaye instructs us to say. It is a value that many people forget about and that many people neglect to incorporate as part of their Jewish outlook. This is the value of looking for the small miracles in life. The very fact that we exist and are alive and our bodies function properly is a miracle. Thanks God, we are surrounded by healthy people and it is easy to forget this…check out this quote from Dr. Kenneth M.Prager, M.D.,
“It was not until my second year of medical school that I first began to understand the appropriateness of this short prayer. Pathophysiology brought home to me the terrible consequences of even minor aberrations in the structure and function of the human body, At the very least, I began to no longer take for granted the normalcy of my trips to the bathroom. Instead, I started to realize how many things had to operate just right for these minor interruptions of my daily routine to run smoothly.”
Today’s Jewish mission is to use the bathroom and appreciate the small miracles in our lives.
Over the last 2 months we have been discussing the importance of fully experiencing Shabbat and the various aspects of properly experiencing it. We outlined that their are 4 general categories that encompass the experience and amazing gift that is Shabbat, Honoring Shabbat, Enjoying Shabbat, Remembering Shabbat and finally, Keeping Shabbat. The final category being the one that most people identify with and that most people have a hard time dealing with. The final category is the one most people identify with “restrictions” and while this is true on the surface, the act of ‘keeping Shabbat’ does require that a person abstain from doing various actions, on a deeper level these ‘restrictions’ are what make up the very essence and secret of Shabbat’s special power for the Jewish people and their Heritage. Asher Ginsburg (Ahad Ha’am), the founder of Cultural Zionism said it best, “More than the people of Israel have kept Shabbat, Shabbat has kept the people of Israel.” What was meant by this statement is that although keeping Shabbat may appear at face value to be a list of restrictions, it is in reality a much deeper and powerful thing which allows us to fully appreciate and enjoy the awesomeness of Shabbat. We don’t keep the restrictions, they keep us.
This mission is going to be a little different than the missions we have had in the past, because properly keeping Shabbat and internalize its amazing power can be a lifelong pursuit. Learning new things and understanding all the rules takes study, focus and thought. But we always need to start somewhere, so I am going to try and give a brief introduction and try to refer you to some resource to start and continue this journey.
The Torah tells us (Exodus 20:9), “וְיוֹם, הַשְּׁבִיעִי–שַׁבָּת, לַיהוָה אֱלֹהֶיךָ: לֹא-תַעֲשֶׂה כָל-מְלָאכָה – and the seventh day is a day when you should stop for God, do not do any melacha.” In order to understand what is meant here, we must have a proper definition of the word melacha, which is generally and incorrectly translated as ‘work’. The word melacha refers to a specific type of creative action, these actions are identical with the actions that they Jewish people accomplished in the construction and maintenance of the Tabernacle in the desert and are outlined for us in the Torah. This inherent link between Shabbat and the Tabernacle is very telling as to the special power of Shabbat to act as a connector between the Jewish people and God and to bring the Jewish people together as a united group. There are 39 categories of melacha that are outlined in the Torah and enumerated by our ancient sages, I will not list them here, but they are the basis for everything when it comes to keeping Shabbat. Based on these 39 broad categories their are many sub-categories that exist. I would reccomend getting a copy of the book The Sabbath: A Guide to Its Understanding and Observance, by Dayan Dr. I. Grunfeld as a starting point. It is a great book and is very short (under 100 pages) but manages to pack a whole lot of important details into that small space. If anyone is interested in borrowing a copy, comment below or send me and email or Facebook message. For the more advanced reader I would recommend The 39 Melochos: An Elucidation of the 39 Melochos from Concept to Practical Application, by Rabbi Dovid Ribiat, it is a massive 4 volume set and is probably the most comprehensive and complete as well as well footnoted book on the subject that exist in English.
So, today’s Jewish mission is to try to start the journey or learning about and trying to keep Shabbat. This Shabbat and in the future, try your best not break the, so called, restrictions of Shabbat and try to learn as much as you can!
Have you ever heard the expression, “He’s such a menstch“? or in Hebrew, “Act like a ben-adam!”? What do these phrases really mean? The Yiddish word, menstch, literally means man and the Hebrew word, ben-adam, literally means “son of Adam” or “son of man”. What is meant when we use this expression? Well, you see, in the Torah we are told a story of Adam and Eve in the Garden of Eden. They were conned by a snake into eating a fruit that they shouldn’t have, this is where the mis-conception happens, they weren’t punished for eating the fruit, as much as they were punished for how they reacted when confronted about it. Rather than taking responsibility for their actions and saying they were sorry, they passed the blame on to the next person (or snake as the case may be) and this really pisssssed God off.
Ever since then, human kind (the sons and daughter of Adam and Eve) have been trying to make up for that. One of the main driving purposes of our lives is to just fess up and take responsibility for our actions. So when we use the term, mentsch or ben-adam, we are reminding ourselves of what it means to be a person, what Adam and Eve should have done, to take responsibility for our actions. That is exactly where the English expression, “Be a man” comes from. It has nothing to do with sexism or manliness, it has to do with the crucial characteristic of Mankind which is taking responsibility for our actions. The characteristic that Adam and Eve neglected to bring out and the characteristic that we are responsible to work on.
Today’s Jewish mission is to “be a man” or be a member of mankind and exemplify this characteristic of mankind, based on the shortcoming of Adam and Eve, and take responsibility for your actions.
God says in Parashay Vayera (Genesis 18:19), “כִּי יְדַעְתִּיו, לְמַעַן אֲשֶׁר יְצַוֶּה אֶת-בָּנָיו וְאֶת-בֵּיתוֹ אַחֲרָיו, וְשָׁמְרוּ דֶּרֶךְ יְהוָה, לַעֲשׂוֹת צְדָקָה וּמִשְׁפָּט – Because I know Abraham will command his children to follow in his way, and preserve the way of God, to be just and do the right thing.” Generally the word צְדָקָה – tzedakah is translated as charity, which people take to mean as something nice that we do that is above and beyond our normal responsibility. However, this isn’t the case. The word צְדָקָה comes from the root word צדק meaning ‘justice’. The true meaning of the word צְדָקָה is doing the right and just thing, the thing that is supposed to be done, not the above and beyond thing to do. So, when we talk about charity it isn’t something that is supposed to be done only if we have the means, time or ability, it is something that is a responsibility for all the “children of Abraham (all of us)”. It is our responsibility, our heritage, our legacy. Doing the right thing for the Jewish people is a matter of course.
So, what does that mean for us? It means no excuses. It means that just because you are a teenager and don’t have enough money to go the movies isn’t an excuse for not doing “charity”. This isn’t an optional thing we do if we are able, it is our Jewish responsibility to help other no matter what our situation is. In fact, our ancient Jewish sages teach us that even a person who receives charity, must give charity to the person who poorer than him.
But how? If you don’t have money to give then what should you do? This is another big misconception about charity. Money is not the only way to give charity. You have many other things that you can give and use to help people. Your skills, your time, your creativity and so much more. Money isn’t the only thing in the world. You could volunteer, try to raise money, or use your skills to help someone out.
Today’s Jewish mission is to raise some money for charity, or find another way to help and give charity the Jewish way, not by giving only when it is convenient and not by only giving money, but by giving of yourself.
The fifth of the Ten Commandments read (Exodus 20:11), “כַּבֵּד אֶת-אָבִיךָ, וְאֶת-אִמֶּךָ–לְמַעַן, יַאֲרִכוּן יָמֶיךָ, עַל הָאֲדָמָה, אֲשֶׁר-יְהוָה אֱלֹהֶיךָ נֹתֵן לָךְ – Honor your father and mother so that you should live a long and happy life”. We see throughout the Torah how valuable this instruction is. In fact, even those characters who are regarded as evil and bad still honored their parents. From Esau to Reuben, now matter how evil of a person or how great and amazing the person, they each honored their parents. But why is this so important? We have discussed before the importance of being in awe of God and realizing how awesome He is, this concept relates to our parents as well. Parents form a partnership with God to bring us into this world, together they actually create us and nurture us, so we have to be in awe of all 3 parties. My Rabbi always says, “Your parents are equal to God, you need to treat them like they are God!” why? Because they are partners with God in creation, they form and nurture us and take care of our needs when we are incapable. This applies even to a parent who only gave birth to us, or an adoptive parent who only raised us.
But how do we honor our parents? Our great sages have discussed this a lot, but one of the key things we can do to honor our parents is to show them that we want their love and care. To show them that we appreciate all they have done for us and that we, now, as self-sufficient creatures have internalized the messages that they taught us of nurturing and providing. One of the prime examples of this is making food. By cooking a meal and providing this food to them, we are showing them that we know what it means to be like them, and just as we have said before that it is crucial to emulate God, it is also crucial to emulate the objective values of a true parent, giving, nurturing and providing. This emulation is the best way to show them that we appreciate and get what they are doing.
By providing food, you are providing life, and honor and showing your parents that you get it.
Today’s Jewish mission is to prepare a meal for your parents. Something that will enjoy, but most of all something that will show them that you appreciate, honor and respect them and that you get how amazing it is that they partnered with God to create, nurture and provide for you.
We are told about Elisha the prophet (Kings II 3:15), “וְהָיָה כְּנַגֵּן הַמְנַגֵּן, וַתְּהִי עָלָיו יַד-יְהוָה – when the musicians played their music he felt the presence of God”. It is clear from this line that there is a very heavy spiritual power to music, in fact, we know that the Chassidic Masters over the last few hundred years have used the power of music to tap into the soul. Music is a very powerful tool in raising our spiritual awareness and bringing ourselves closer to God and our Jewish Heritage.
The Kabbalah teaches us that “music is the language of the spiritual world”. What does this mean? Why is music such a powerful spiritual tool? Well, as we have said before, God gave us the power of creation and he “uploaded” into us all of our creativity and power. Every expression of this creativity is an expression of God’s love for us and an expression of our creative abilities, which are a gift from and emulating God. Music is no exception, in fact it is a much higher level. Our mouths are a very special, the power of speech is what separates us from the animal world. However, when we speak, things can be taken one way or another, and we can use words to convey positive or negative messages. But when we sing a tune, or a niggun as it is known in Hebrew, there is no negative possibilities, only the pure essence of our soul.
So, today’s Jewish mission is to listen to some music, preferably something Jewish, and try and connect to God and your Spiritual Jewish Heritage through the music.
In parashat Va’era, after Abraham is recuperating from his circumcision, God comes to visit him and comfort him. Our ancient sages teach us that from this story we learn that it is a big deal to visit and help the sick. Why? Because, as we know, we are supposed to “love our neighbor as ourself” and obviously when we are sick, we need help.
But there is much more to this “big deal” than just doing something for someone who is in need. Helping the sick is a way of emulating God. As we saw in the above story, when Abraham was in need, God came to comfort him. We have discussed in the past the Jewish emphasis on being a giver and that God, being infinite, is the ultimate giver being that he cannot “take” from anyone. We have to strive to see opportunities when people are in need as opportunities for us to be givers and emulate God.
So, today’s Jewish mission is to be a giver and help someone who is sick. Here are some ideas:
- Visit a patient in the hospital/nursing home, or visit the homebound.
- Call a homebound senior before Shabbos.
- Bring food to a family with a new baby.
- Drive someone to a doctor’s appointment.
- Help a child, whose parent is hospitalized, with homework.
- Say psalms together or on behalf of the ill.
- Take someone’s car to be filled with gas.
- Bring gift certificates from places which deliver food, so a family can make its own food choices and not feel dependent on what others cook for them.
- Call when you are at the store, and say “I am here. What can I pick up for you?”
- Share your hobbies, such as baking, singing or writing.
- Smile.
- Listen.
The Torah tells us (Deuteronomy 16:19), “וְלֹא-תִקַּח שֹׁחַד–כִּי הַשֹּׁחַד יְעַוֵּר עֵינֵי חֲכָמִים, וִיסַלֵּף דִּבְרֵי צַדִּיקִם – Don’t take bribes, because they blind the wise person and mess up the words of the just.” The literal understanding of this line is pretty straightforward, don’t take a bribe, pretty simple. However our ancient wise men taught us an additional way to understand this line. Each and every one of us is considered a judge, and each and every second of our lives we are making judgments and decisions about what to do with ourselves and how to act. When we are judging these choices, we must be very careful not to take bribes, whether they be from other or from ourselves.
A person is always going to be blinded by his own wants and desires, he will naturally go toward what is more comfortable for himself. What the Torah is telling us is that we need to be careful when making judgement calls throughout our lives, careful not to be blinded by our own subjectivity, not to be blinded by the flashy things around us, but to realize that we cannot always be objective and adjust our perception based on that knowledge.
Today’s Jewish mission is to try to realize when we are being blinded by our own bias and adjust our sights accordingly.
Over the last few weeks, on Fridays, we have been discussing the various aspects of Shabbat and making it a real part of our lives. We have been talking, mainly, about how to enjoy and respect Shabbat in ways outside of what most people consider Shabbat Observance, but which are a very large part of the true Shabbat experience. This week, I want to talk about one aspect of Shabbat that many people don’t associate with Shabbat – Havdala. As we have said in the past, Shabbat has 4 categories to it, Honor, Enjoy, Remember and Keep, and one of the key ways of remembering Shabbat is by making a separation between it and the rest of the week. When you have something special, something that you enjoy very much, and something that is very valuable, it is important to make sure that you maintain that things specialness. One way of doing this is by making it clear where that thing ends and other things begin.
Shabbat is no different. Shabbat is a very special part of our lives and we need to cherish it, we also need to make a clear distinction between Shabbat and the rest of the week. This also leads us to a deeper insight about life in general, it is always important to be able to distinguish between things, between those things which are special and not, those things which are holy and not, etc.
So, today’s Jewish Mission is to gather your family and friends and after having an amazingly inspirational Shabbat, say goodbye and make a clear distinction between Shabbat and the rest of the week. For more details on making Havdala see the video below (I know, its a little cheesy…).
King Solomon tells us (Proverbs 27:21), “מַצְרֵף לַכֶּסֶף, וְכוּר לַזָּהָב; וְאִישׁ, לְפִי מַהֲלָלוֹ – the refining pot shows us what silver really is, the furnace shows us for gold, but a person’s true colors are shown by what they praise.” We can learn a lot about a person based upon what they feel is important. Does a person think that holy people are awesome and that wisdom and knowledge is awesome? Or does a person think that it is really cool to hurt others and make fun of people. Even if a person doesn’t make fun of people himself, thinking that behavior is a cool one says a lot about who they are. What we hold in high-regard speaks volumes to what our core values are and what type of people we are.
Many Jews say a special prayer on Shabbat, “ain ke’arkecha – There is nothing as valuable as you, God”. At face value this seems a little odd, why should we be telling God He is the most valuable thing in the world? Who are we to tell God He is awesome? It would be like going up to Kobe Bryant and saying, “You are an amazing basketball player!” Who are you to tell him that? But when we look at this in the context of what we learned above, it makes much more sense. We aren’t telling god that, objectively, He is the most valuable, rather we are telling him that we are putting him at the top of our priority list, that He is, subjectively, to us, the most valuable thing in the world. We are declaring that we are the type of person who puts God first in our lives.
Today’s Jewish mission is to figure out what things you praise, what things are valuable to you, figure out what that says about who you are and try and re-prioritize your life putting God and Judaism at the top.
Profile
Summary
I have used this blend to create programs for NCSY, the Jewish Student Union, Jewish High Schools and Yeshiva Programs around the globe.
Contact me for anything, I can probably help your project/business or refer you to someone who can.
Experience
- Sept 2011 - PresentDirector of Technology Integration / NCSYTake NCSY online to reach teens who may not have access to traditional NCSY programs and better engage current NCSY participants who spend most of their time online.
Integrate technology tools in all aspects of organizational function ,from fundraising to professional development to administration, with a primary focus on teen engagement, education and outreach. - Sept 2008 - PresentTeacher / Southern California Yeshiva High School (SCY High)Currently I teach Jewish History as well as a special elective called "Learning by Doing". "Learning by Doing" is a project based course which teaches problem solving skills with a practical hands-on approach.
I have previously taught:
-Jewish Philosophy
-Talmudic Analysis
-Biblical Analysis
-Jewish Law (Practical and Theoretical)
-Jewish History
-Graphic and Web Design
-General Design Principles
Additional (volunteer) responsibilities have included:
-Web Design and Consulting
-Graphic Design and Marketing
-Hebrew Language Substitute
-Student Enrichment
-Student Advisory Group
-Technology Integration Strategy Consulting - Aug 2008 - PresentSan Diego Director / NCSYResponsibilities:
-Coordinate Events
-Curriculum Development
-Develop Relationships with Parents and Students
-Recruit Members (Ad/PR)
Accomplishments:
-Awarded Chapter Growth Award in 2009, never before awarded to a first year director
-Awarded Chapter Of The Year Award in 2010, never before awarded to a second year director or to a chapter outside of Los Angeles
-Expanded Chapter Membership by 300%
-Deployed and Developed NCSY Brand within the community
-Increased Fundraising by 800% - Dec 2007 - PresentConsultant / Fill In The Blank Consulting-Business Consulting
-Infrastructure Development
-Event Coordination
-Marketing
-Graphic and Web Design
-Strategic Planning
-Organizational Meetings - 2006 - Sept 2011Director of Operations / Rossi Publications-Built and sustain business infrastructure (see RossiPublications.com)
-Procure and produce publication projects
-Coordinate and develop sales and retailer contacts
-Design and implement wholesale/retail marketing campaigns - Aug 2010 - Aug 2011Director of Technology Integration / Jewish Student Union-Website design and Maintenance
-Management of Internet Technologies (ie. staff database, email and staff back-end management)
-Strategic Social Media and Web Presence Planning
-General Design Fulfillment and Project Management (print and digital)
-Technology integration in all areas of function (ie. Admin, Relationship Management, In Class EdTech, etc.) - Aug 2008 - Aug 2010Program Coordinator / Beth Jacob Congregation of San Diego-Community Outreach
-Adult Education
-Youth Service
-Event Planning
-Organize Computer and Office Systems
-Advertising/PR - 2005 - 2009On Site Event Coordinator / Events Organized-Coordinate events (ie. weddings, corporate conventions, fundraisers, etc.)
-Worked with organizations such as AJOP and Aish LA - Jun 2005 - Jul 2008West Coast Director of Programs / NCSY-Coordinate regional (500+ attendees) and smaller conventions
--Including Producing Multimedia Presentations
-Create and implement new programs and session materials
-Design and produce promo. materials (flyers, brochures, magazines, emails, videos)
-Coordinate volunteers from around the United States
-Establish and maintain community relations - 2002 - 2003Technical Director; Designer / Electric Lodge Theatre-Created dynamic lighting scenarios for production
-Designed theatrical lighting and theatre layout
-Assembled and operated lighting equipment - Sept 1999 - Jun 2003Owner / Road Runner PressMy first graphic design based company. I started this company when I was fairly young and it was successful by those standards. I designed, printed, mail-merged and mailed invitations for weddings, bar mitzvahs etc. and corporate mailings.
Education
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2010 - 2011Yeshiva UniversityPost-Graduate Certification in Educational Technology Integration
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2007 - 2008Rabbi Zalman Nechemia GoldbergRabbinical Ordination in Jewish Law
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2003 - 2006Netiv Aryeh Theological CollegeBachelors in Talmudic Law and PhilosophyActivities: Founder of Student Gma'ch (Free Loan Society)
Additional Information
Updates
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"The Classroom is the Dumbest Thing Ever Invented For Teaching Children" - Nolan Bushnell, Founder of Atari... http://t.co/KFlkwOPs
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Photo: My foray back… http://t.co/U54vdi5F
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Photo: HT Miriam http://t.co/Tlc5nWPf
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"Thinking small increases our risk. So let’s think big." - Donald DeSantis,http://t.co/5puolGUy http://t.co/2jtR7q5F
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Video: Ah, math…never realized it was useful until AFTER high school. http://t.co/4NHMAojC
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Video: Can anyone (or has anyone) watch(ed) this for me and give me cliff-notes? I don’t think I have an... http://t.co/Qgqdp6hw
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Who still owns a film camera? - I am plotting something great… (reply with a description and/or pictures you... http://t.co/hFuPIN2Q
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Who still owns a film camera? - I am plotting something great… (reply with a description and/or pictures you... http://t.co/w2Lld7OM
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"Saying no, thoughtfully, may be the most undervalued capacity of our times." - Tony Schwartz ,HBR http://t.co/gTRTCaAD
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Indexed - Life...on an index card http://t.co/wcoNvB06
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Photo: http://t.co/JZIKq3ch
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Photo: http://t.co/ou7kYyN5
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Photo: http://t.co/kHmQj0hP
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ONLY 5 HOURS LEFT!!! $9 to sponsor a pie of pizza for Jewish Teens in Public School ($18 value) http://t.co/0VDvl5hk
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"You know the difference between an intelligent person and an unintelligent one? It isn’t how much you..." http://t.co/qejFsVDV
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Video: http://t.co/K8he57K8
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Tell Congress: Don’t censor the web! http://t.co/SUGjxvPK
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"I am 18 when I discover that Israel is not actually a Garden of Eden of milk and honey where Jews of..." http://t.co/fZb41jjA
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I LOVE @Wufoo !!!(Thanks @duvistahler )11 days ago from web | Reply, Retweet, Favorite
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Video: Must Watch http://t.co/QgwwEx2F
Updates
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"Do not rejoice when your enemy falls, and let not your heart be glad when he stumbles" -Mishlei 24:17 http://bit.ly/iUw06v @shmuleyboteach9 months ago from web | Reply, Retweet, Favorite
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"Ikar isn't study, but doing" RT @DoniJoszef: "Often the hands will solve a mystery that the intellect has struggled with in vain" - C. Jung
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"Remember, you're not Joe, you're Yoselle from Krakow..." - Reb Shlomo
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Hillel wraps Marror & Korban Pesach in Matzah b/c humilty turns bitterness & oppression to happiness & freedom. He says Love your neighbor.
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"An Aramean tried to destroy my father..." What does bikkurim have to with #Passover? The entire point of history is being thankful.
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Sometimes within our handicaps lie our strengths #rebbenachman #7beggars
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A wedding is a legal event, but described as Kadosh, w/ sanctity (Kedusha) we can lift up our seemingly mundane activities to a higher plane
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Bitter herbs represent oppression, Korban #Pesach represents freedom from it, and Matzah is the bridge between the two.
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A righteous person (Tzadik) understands his physical body (nefesh behemto) -Vilna Gaon on Mishlei 12:109 months ago from web | Reply, Retweet, Favorite
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Man's body is physical, made of the same particles as everything; his soul is spiritual, "breath" of the Divine. The challenge is harmony.9 months ago from web | Reply, Retweet, Favorite
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When you see tears, stay there until the only One dries the tears...when you do, you bring redemption to the world -R Shlomo tftf @NeshamaHQ9 months ago from web | Reply, Retweet, Favorite
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Borei Nefashot...ve'Chesronan-God created us w/ needs and He fulfills them, allowing us to have a relationship w/ Him. Snake, not so lucky.
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Modeh Ani, instead of Ani Modeh? Always start the day off being thankful, not by mentioning yourself -Vilna Gaon
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#Chumash tells us Lot served Matzot to draw parallel b/w Sdom & Egypt story (small group makes big impact, we must care for those with less)
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"Who is rich? He who is happy with his lot" -Pirkei Avot
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Regarding words of Torah or knowledge, the wise man's words should be brief, but their meanings deep -Rambam Deot 2:410 months ago from web | Reply, Retweet, Favorite
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Gonna to try tweeting #Torah again...will prob be setting up another account for my personal tweets, or should I just keep one account?
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http://twitpic.com/e99jv - Gotta know your clients - From Ralph's (supermarket) in the (SDSU) College Area
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Do we underestimate ourselves? http://www.aish.com/j/jt/48971536.html2 years ago from web | Reply, Retweet, Favorite
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"Ben Heh-Heh used to say: According to the effort is the reward." -Avot 5:262 years ago from web | Reply, Retweet, Favorite